Uniqodo's Formula:
Bigger Baskets, Bigger Rewards: Use Multi-Tier Incentives to Boost Sales
Estimated Setup Time: 5-10 minutes!
Promotions aren’t just about driving more sales; they’re about shaping better buying habits. One of the most effective ways to do that is with multi-tier offers, which encourage customers to spend more - not just once, but repeatedly.
Why does this work? Because people love feeling like they’re getting a deal. A tiered structure taps into that perfectly. It creates a sense of momentum: customers either feel compelled to reach the next level to avoid missing out, or they’re nudged to spend more simply because the bigger reward resets their idea of what’s “worth it.”
For brands, the impact is clear. Bigger baskets, fewer fulfilment and overstock headaches, and more revenue - all without having to shout louder.
Increasing Average Order Value isn’t just a revenue win - it’s a growth lever.
Yes, higher AOV means more income per transaction. But more importantly, it sets the stage for stronger long-term customer value. When people spend more early on, they’re more likely to stick around.
What makes AOV even more powerful is that it’s easy to track. That means you can see what’s working in real time - from buyer behaviour to marketing performance - and get sharper signals on whether your promotions are actually moving the needle.
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Follow this Formula to see how easy it is to set up a
Multi-Tier Incentive with Uniqodo 👇
Set Up a Multi-Tier Promotion with Motivating Rewards
Create a new promotion in Uniqodo and select Multi-Tier as the reward type. This lets you define different spend levels - and what customers get when they hit each one.
Example tiers:
- Spend £50, get 10% off
- Spend £75, get 15% off
- Spend £100, get 20% off
The logic is yours to define - base it on basket value, product types, region, or a combo. The goal: nudge customers up the ladder and get more out of every transaction.
✨ Quick Wins
Don't forget the error messaging: If a customer tries to redeem their codes but doesn't meet the criteria, Use Uniqodo's bespoke error messaging to clearly help the customer understand where they have gone wrong.
💡 TIPS
Use the HTML Snippet if you're embedding this into an email campaign- allowing you to give our a unique code that is locked to individual customer. Great for targeting customers that have bought before but could be spending more.
More Revenue, Smarter Stock Moves, Happier Customers - All in One Promo Multi-tier discounts don’t just lift AOV - they unlock serious business impact. With one well-structured promotion, you can:
💸 Drive bigger baskets that boost revenue beyond the cost of the discount
📦 Clear excess stock and move seasonal items more efficiently
🛍️ Influence customer behaviour with clever tier nudges
❤️ Build loyalty by giving customers better value on what they already want