The Goal: To Boost Customer Acquisition with Smarter Promotions
Firezza, a premium UK pizza company, wanted to attract new customers while re-engaging previous ones. However, their existing static discount codes were being misused, making it hard to track campaign performance and customer behaviour.
They needed a solution to secure promotions, ensure eligibility, and improve acquisition efforts.
What Do We Want? Codes We Can Track!
When Do We Want Them? Now!
Like many others, Firezza was using discount codes to strengthen brand awareness and build their customer base. However, Firezza saw their like-for-like sales were suffering. These offers were created with static voucher codes, which were easily accessed and shared online, and Firezza couldn't tell whether customers had genuinely come from their partners.
They needed a solution to create closed-source promotion codes with the ability to track the performance of their online, social media and affiliate marketing. Static voucher codes and 'refer a friend' schemes are standard methods to drive customer acquisition in the online food ordering market, but static codes make it very difficult to track marketing performance.
By working with Uniqodo, Firezza were able to create unique codes, track and accurately predict customer behaviour and introduce their Firezza Refer a Friend Program.
Firezzas' Two Wishes: To Increase New Customer Aqcuistion and Reactive Customers Through Promotions
Firezza's marketing manager brought in Uniqodo because he was already familiar with some of their services. Firezza had two key requirements:
- Increase new customer acquisition.
- Deliver promotions to reactivate customers who had previously ordered from Firezza or subscribed to their email list.
Firezza partnered with Uniqodo to implement a smarter, more controlled promotion strategy:
- Unique, Single-Use Codes – Prevented unauthorised sharing and ensured only new customers redeemed them.
- Real-Time Customer Verification – Identified and restricted redemptions to genuine first-time buyers.
- Seamless Checkout Integration – Delivered frictionless customer experiences while tracking engagement.
- A 'Refer a Friend' Program was also introduced, allowing customers to share unique referral links for friends to claim exclusive discounts.
Astounding Results
The new strategy drove measurable success:
✅ 29% increase in active customers
✅ 78% increase in customer acquisition
✅ 14,000+ more active customers in just six months
With Uniqodo, Firezza gained full control over their promotions, eliminating misuse while improving acquisition and retention.
Their team could now track campaign performance, optimise engagement, and deliver promotions that truly converted.
Marketing Manager, Firezza Pizza
“The Uniqodo team possesses a technical and commercial mindset, whilst also understanding how to develop a system or product which is truly intuitive for end users. They asked whether I had ever thought about doing a refer-a-friend scheme, and within a few weeks, had come up with a proposal to develop and support it."
