Uniqodo's Formula:
How to Turn Happy Customers into Your Best Salespeople with Refer-A-Friend
Estimated Setup Time: 20-30 minutes!
Customers trust their friends. In fact, 92% of consumers say they trust recommendations from people they know more than any other form of advertising¹. That’s powerful.
Referral programmes let you turn your existing customers into a trusted marketing channel. You reward them for sharing, they bring in like-minded new customers, and the growth loop keeps on spinning. Referred customers are also more loyal, stickier, and more likely to refer others.
This Formula helps you set up a high-impact referral programme using Uniqodo’s platform - from rewards to shareable links to a seamless onsite experience.
This isn’t about hoping someone shares your brand. It’s about giving customers a reason to—and making it easy for them to do so. The result?
Lower CAC: Referrals cost less than paid channels.
Higher LTV: Referred customers often convert better and stay longer.
Boosted brand credibility: Social proof, but in motion.
Scalable growth: More advocates = more reach = more customers.
Follow this Formula to see how easy it is to set up a
Refer-A-Friend programme with Uniqodo 👇
Step 1: Set the Hook with Irresistible Rewards
Your referral programme lives or dies by the quality of the offer - so start strong.
Create your promotions and decide what both the referrer and the friend get for spreading the word.
Select ‘Referral Promotion’ as the type to make them eligible for referral use.
🚀 Optimise This Step
You can use any reward or validation rule you’d use in a regular promotion - Order discount, free item, shipping discount, product discount you name it.
The T&Cs you set on the promotion will be shown to users, so keep them clear, concise, and customer-friendly.
Want different rewards for the referrer and the friend? Easy! Just create two separate promotions.
Step 2: Set Up Your Referral Programme
Your rewards are ready - now it’s time to connect the dots. The referral programme is what powers your offer, tracks activity, and turns happy customers into your best marketers.
Head to the Referral Programme Setup and bring it to life.
💡 TIPS
Core Details: Set your programme name and link the rewards for both referrer and friend (from Step 1). Want your programme to run forever? Just leave the end date blank.
Limits (Optional): Cap the number of referrals per day or in total - perfect if you want more control. Or go uncapped and let your superfans spread the word without limits.
The setup only takes minutes, but the impact can last for months.
Step 3: Spark Sharing with a Post-Purchase Moment They Can’t Miss
You've nailed the reward - now it’s time to deliver it in a way that feels seamless, personal, and irresistible to share.
Catch your customer at peak excitement - right after they buy - and turn that good feeling into action.
✨ Quick Wins
Start with the Referral Overlay template: Customise it to fit your brand, copy, colours and even the pre-filled message.
Use Display Rules to trigger it on the order confirmation page. This is your sweet spot - high intent, high emotion.
Add your personality. A touch of humour, a bold headline, or a clever message can make all the difference. When it feels authentic, customers will share it proudly.
Step 4: Make a First Impression That Converts Curiosity into Action
Delight them with a page that feels like an invitation, not just a transaction.
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Lead with a bold visual and a message that instantly clicks: “This one’s on your friend” or “You’ve unlocked something special.”
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Add your logo, a headline that sells the moment, and an image that draws them in.
Choose where they land next - your bestseller collection, a featured offer, or a product you know they’ll love.
Your referrer did their part - now it’s your moment to win over the friend. This is their very first interaction with your brand, so make it feel special.
We’ll deliver it through a beautifully branded interstitial page - you just bring the personality.
Step 5: Reward the Referrer - Automatically
Their friend claimed the reward, so now it’s your turn to say thanks. And the best part? You don’t have to lift a finger.
We’ll trigger a reward email to the referrer the moment it happens - fast, accurate, and automatic.
Referrals That Run Themselves - and Win You Customers for Life Referrals done right are a game-changer. This Formula sets you up for lasting impact with minimal effort.
Here’s what you unlock:
🚀 A steady stream of high-quality new customers
💸 Lower acquisition costs and stronger retention
🔁 A programme that runs in the background, turning happy customers into vocal advocates