Promotion Engine

In 2025, ecommerce brands can’t afford to run ineffective, leaky, or uninspired promotions. From coupon misuse to overly generic offers, many legacy discount strategies are costing businesses more than they’re delivering. That’s where promotio…

When managing promotional campaigns, businesses often face a key question: Should we build our own promotion engine or opt for an off-the-shelf solution? 
This decision can significantly impact your marketing efficiency, scalability, and…

The global AI eCommerce market is predicted to escalate from $5.81 billion in 2023 to $22.6 billion in 20301. Staying relevant is a key reason many companies are choosing to go down the AI route, with 35% of marketers seeing the adoption of AI…

Acquiring new customers is far more expensive than keeping them. To make up for the loss of one customer, businesses have to acquire three new ones. With retail margins currently stretched to the limit, retaining customers has become more impo…

We are thrilled to announce that the Uniqodo team has won not one, not two… but THREE awards at the 18th Performance Marketing Awards!

We are thrilled to announce that the Uniqodo team has won not one, not two… but THREE awards at the 18th Performance Marketing Awards!

Finding a robust eCommerce platform is a must for online retailers if they are to scale,  and provide customers with superior experiences. SAP Commerce Cloud (formerly known as Hybris) is becoming the platform of choice for many.  Th…