retail promotion strategies
Build Your Own Promotional Infrastructure | Promo Engine Alternatives
A solid promotional marketing strategy requires promotional infrastructure that you can build upon and tailor to your needs. This requires an investment in the right tools, whether that means buying an off-the-shelf solution, investing in a…
Read MoreUsing eCommerce platforms for promotions: What they can and cannot do
Whether your business should utilise promotional marketing strategies is no longer up for debate. If you’re not giving your customers what they want — and 75% of them expect promotions — they’ll shop elsewhere.
Read MorePromo campaigns in CRM platforms: Does it work in 2022?
There’s no doubt you’ll be able to successfully run a promotional marketing campaign out of your CRM. After all, that’s where your customer information is stored. But the promotional capabilities provided by most CRMs are limited — delivere…
Read More4 ways online retailers can prevent revenue loss in 2022
Digital retail opportunities are on the rise. 39% of UK consumers have been encouraged to buy products online that they hadn’t before considered, and 42% of shoppers intend to permanently do more shopping online. eCommerce will have been a …
Read MoreHow to build a successful promotional marketing campaign
Promotional marketing has become a critical element of online sales. Customers are genuinely happier and more likely to buy if they receive a discount or a gift. When used wisely, promotional strategies can boost both sales and ROI.
Read MoreHow to improve ecommerce conversion rates in 2022
Increasing conversion rates is a critical element of online sales — after all, getting shoppers to your store is one thing, getting them to purchase is another. The average conversion rate in the retail sector is around 3%, so you need to d…
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