retail promotion strategies
What Will Christmas 2022 Look Like for the Retail Industry?
Christmas 2020 is going to feel rather different to previous Christmases. With the high-street in and out of differing levels of lockdown, taking to the streets to tick off your Christmas wish list is looking less and less likely. No entici…
Read MoreIncrease Your Marketing ROI With These 3 Strategies
Marketing is the cornerstone of eCommerce success. You might have a brilliant product or offer a fantastic service, but if your brand isn’t getting in front of customers’ eyes, it’s difficult to gain any real traction.
Read MoreWhy Affiliate Marketing Works: And How to Implement It Effectively
Affiliate marketing is one of the best ways for eCommerce brands and online retailers to generate traffic and leads, build brand recognition, and drive sales. Currently, affiliate marketing efforts account for an estimated 16% of all online…
Read More5 promotion ideas ecommerce retailers should try in 2022
A solid promotional strategy for an online retailer incorporates varied types of discounts. But it’s hard to know if your brand is doing promotional strategies right — after all, sometimes it can feel like there are only so many offers you …
Read More4 advanced promotional marketing strategies
Promotional marketing helps you stand out, retain customers, and maximise growth. The amount of choice that customers have online only adds to the essential value of effective promotional marketing strategies.
Read More4 advanced promotional marketing strategies
Promotional marketing helps you stand out, retain customers, and maximise growth. The amount of choice that customers have online only adds to the essential value of effective promotional marketing strategies.
Read More3 examples of brands doing promotional strategies right
Every business tries to entice customers using standard discounts and sales — there’s no novelty left. Consumers have come to expect promotions, and often won’t settle for less. So how can stand out above the competition and entice customer…
Read MorePeak Trading 2022: creating standout during the Pandemic
Christmas Trading in 2020
I can’t decide whether this year is running fast or slow this year. On one hand it feels like we’re caught in a vortex of the same news, same routine and same four walls. On the other, we’re almost halfway through…
Build Your Own Promotional Infrastructure | Promo Engine Alternatives
A solid promotional marketing strategy requires promotional infrastructure that you can build upon and tailor to your needs. This requires an investment in the right tools, whether that means buying an off-the-shelf solution, investing in a…
Read MoreUsing eCommerce platforms for promotions: What they can and cannot do
Whether your business should utilise promotional marketing strategies is no longer up for debate. If you’re not giving your customers what they want — and 75% of them expect promotions — they’ll shop elsewhere.
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