Digital Marketing Strategy

Retail promotion logic does not translate neatly into the travel sector. On the surface, a discount is a discount. In practice, the mechanics behind a flight seat or hotel room are fundamentally different from a pair of trainers sitting in a w…

Across hospitality, a significant share of guests who begin a reservation never complete it. Industry benchmarks suggest the average proportion can reach 70 to 80 percent, making hotel booking abandonment one of the largest hidden revenue drai…

Travel brands talk a lot about increasing booking conversions. Too often the answer is blanket discounts or generic incentives that assume every potential guest is motivated by the same thing.
In reality, travellers are specific about what th…

The travel sector has historically accepted a 20% loss on unsold inventory as an inevitable friction of the trade. It is a staggering figure. To compensate, many CMOs and VPs fall back on the same reliable but destructive levers:

Blanket …

I’ve been thinking a lot about booking engines recently, and it reminds me of renovating an old house yourself.
You start with good intentions. You think, “This will be manageable.” And for a while, it is. But then you decide you want somethi…

In the hospitality and travel sector, December is adrenaline. January is the hangover.
Every Commercial Manager and RevOps lead knows the feeling. You look at the occupancy forecast for late January and February, and you see a lot of white sp…