Digital Marketing Strategy
Why Legacy (and DIY) Booking Engines Struggle With Modern Promotions
I’ve been thinking a lot about booking engines recently, and it reminds me of renovating an old house yourself.
You start with good intentions. You think, “This will be manageable.” And for a while, it is. But then you decide you want somethi…
New Year’s Resolution: Stop Paying Affiliate Commission on Stolen Codes
It is January. The CFO has just handed down the new budget. The directive is clear: “Efficiency.”
Every marketing pound needs to show a return.
Yet, as I look at the analytics for many promotions, I see a massive hole in the bottom of their …
The January Hangover: Filling Empty Rooms Without Destroying Your Brand Value
In the hospitality and travel sector, December is adrenaline. January is the hangover.
Every Commercial Manager and RevOps lead knows the feeling. You look at the occupancy forecast for late January and February, and you see a lot of white sp…
The ‘Empty Coupon Box’ Paradox: Don’t Let Your Customer Leave to Find a Deal
We spend millions on acquisition. We obsess over load speeds. We perfect our product photography.
And then, at the most critical moment, the checkout, we accidentally encourage our customers to leave.
It’s the “Empty Coupon Box” Paradox.
Wh…
The Dust Has Settled: Did Your Platform Say “No” When Your Strategy Said “Yes”?
The pizza boxes have been cleared away. The server logs are returning to normal levels. The “War Room” Slack channel has finally gone quiet.
Black Friday and Cyber Monday (BFCM) are over.
For most of you, the numbers probably look good. Traf…
Targeted Discounts in Paid Media: A Smarter Approach for eCommerce
Running paid media campaigns can be a goldmine for eCommerce brands – driving clicks, traffic, and revenue. But if you’ve ever tried to add a discount code into a PPC or display ad campaign, you’ve probably run into a common problem: code leak…
Read MoreThe Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way
We’ve all experienced it. You land on a website, you’re about to browse the menu – and before you’ve even seen a product, a box appears: “Sign up today for 10% off.”
The intent behind it is fair. You want to welcome new visitors, encourage a …
Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters
In a world of savvy customers and complex marketing funnels, voucher codes remain a powerful tool to drive conversions, incentivise action, and track campaign success. But not all voucher codes are created equal.
If you’re still relying on ge…
The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise
Every ecommerce manager I’ve spoken to lately is living under the same three-line brief: fewer tools, fewer invoices, fewer excuses.
Budgets are flat at best. The CFO wants lower CPA and the CEO wants “efficiency” which often means, “Can you …
Run a Mystery Discount Campaign That Balances Excitement with Control
Retail CRM teams know the drill. You’ve built a loyal audience, you’re sending the regular emails, and offers are doing their job… until they aren’t.
The same old discounts start feeling stale. Customers stop clicking. Conversion rates slip. …