Digital Marketing Strategy
The Dust Has Settled: Did Your Platform Say “No” When Your Strategy Said “Yes”?
The pizza boxes have been cleared away. The server logs are returning to normal levels. The “War Room” Slack channel has finally gone quiet.
Black Friday and Cyber Monday (BFCM) are over.
For most of you, the numbers probably look good. Traf…
Targeted Discounts in Paid Media: A Smarter Approach for eCommerce
Running paid media campaigns can be a goldmine for eCommerce brands – driving clicks, traffic, and revenue. But if you’ve ever tried to add a discount code into a PPC or display ad campaign, you’ve probably run into a common problem: code leak…
Read MoreThe Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way
We’ve all experienced it. You land on a website, you’re about to browse the menu – and before you’ve even seen a product, a box appears: “Sign up today for 10% off.”
The intent behind it is fair. You want to welcome new visitors, encourage a …
Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters
In a world of savvy customers and complex marketing funnels, voucher codes remain a powerful tool to drive conversions, incentivise action, and track campaign success. But not all voucher codes are created equal.
If you’re still relying on ge…
The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise
Every ecommerce manager I’ve spoken to lately is living under the same three-line brief: fewer tools, fewer invoices, fewer excuses.
Budgets are flat at best. The CFO wants lower CPA and the CEO wants “efficiency” which often means, “Can you …
Run a Mystery Discount Campaign That Balances Excitement with Control
Retail CRM teams know the drill. You’ve built a loyal audience, you’re sending the regular emails, and offers are doing their job… until they aren’t.
The same old discounts start feeling stale. Customers stop clicking. Conversion rates slip. …
The Rise of Livestream Shopping: The Next Big Thing in eCommerce
If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining some serious momentum. It’s a fresh, engaging way for brands to showcase products in real-time, interact directly with customers, and—most importantly—drive in…
Read MoreViral Marketing Techniques in eCommerce: How to Go Viral
Viral marketing can feel like aluck-of-the-draw strategy, but it takes more than fate to make an impact. In today’s digital-first world, going viral is a game-changer for eCommerce brands looking to boost awareness, drive engagement, and incre…
Read MoreMicro Conversions in eCommerce: Small Wins That Lead to Big Sales
In eCommerce, every customer’s journey consists of small, incremental steps before they commit to a purchase. These micro-conversions—whether signing up for a newsletter, watching a product video, or adding an item to a wishlist—are critical i…
Read MoreOvercoming Common eCommerce Promotion Hurdles: A Practical Guide
Promotions are powerful tools for driving conversions, boosting sales, and encouraging customer loyalty in eCommerce. However, many brands struggle with multiple challenges that prevent their promotions from delivering the desired results; fro…
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