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Digital Marketing Strategy

How to Leverage Paid Social and Search For Better Online Promotions | Uniqodo

By Chris Giddins | June 19, 2023
paid search and social tabs

The pandemic changed the world as we know it. Customer behaviour and buying patterns have been fundamentally altered owing to pandemic-based restrictions and related financial stress — and we can safely say that these new habits are here to st…

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The Key to Improved eCommerce Conversions | Uniqodo

By Chris Giddins | February 23, 2023

 

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What Your eCommerce Cross Selling Strategy is Missing | Uniqodo

By Chris Giddins | February 3, 2023
Upskilling strategy meeting

 

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The eCommerce Manager’s Guide to Improving Onsite Conversion | Uniqodo

By Chris Giddins | January 19, 2023
eCommerce consumer of promotions

 

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How to Retain Customers in eCommerce | Uniqodo

By Chris Giddins | May 19, 2022
Newspaper related to economic crash

eCommerce businesses are operating in a more complicated time than ever. Though the COVID-19 pandemic accelerated the inevitable growth of online shopping over in-person sales, that peak has since slowed. Factors like the cost of living crisis…

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How to Promote eCommerce Products to Maximise Conversions | Uniqodo

By Chris Giddins | May 6, 2022

The importance of maximising conversions for growth-minded eCommerce businesses cannot be overstated. They’re not only key indicators of how effective your strategies are in the present — they play a major role in taking your business’ growth …

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Why Influencer Marketing Enhances Affiliate Marketing

By Chris Giddins | January 22, 2021
Person scrolling through social media on their phone

Affiliate marketing is constantly evolving, but its growth has always been consistent — with gross revenue from affiliate programs increasing YoY in most verticals, according to a report by Pepperjam.

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Improvise, adapt, overcome

By Chris Giddins | January 5, 2021
set of tools

Improvise – produce or make (something) from whatever is available

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Thriving During Lockdown: Why Connecting With Your Customers Online is Key

By Chris Giddins | December 21, 2020
A woman online shopping on a mobile phone.

The past year has sparked some significant changes in the way we live and shop. Because of social distancing and lockdown measures, eCommerce traffic has reached new heights — worldwide, retail websites generated 22 billion visits in June 2…

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Voice commerce: Is it an opportunity for retail?

By Chris Giddins | August 3, 2020

“Search” is changing. And eCommerce will change next. 

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