Digital Marketing Strategy
How to Promote eCommerce Products to Maximise Conversions | Uniqodo
The importance of maximising conversions for growth-minded eCommerce businesses cannot be overstated. They’re not only key indicators of how effective your strategies are in the present — they play a major role in taking your business’ growth …
Read MoreWhy Influencer Marketing Enhances Affiliate Marketing
Affiliate marketing is constantly evolving, but its growth has always been consistent — with gross revenue from affiliate programs increasing YoY in most verticals, according to a report by Pepperjam.
Read MoreImprovise, adapt, overcome
Improvise – produce or make (something) from whatever is available
Read MoreThriving During Lockdown: Why Connecting With Your Customers Online is Key
The past year has sparked some significant changes in the way we live and shop. Because of social distancing and lockdown measures, eCommerce traffic has reached new heights — worldwide, retail websites generated 22 billion visits in June 2…
Read MoreVoice commerce: Is it an opportunity for retail?
“Search” is changing. And eCommerce will change next.
Read More3 essential marketing metrics you should be tracking
Retail marketing teams are constantly looking for new ways to improve the effectiveness of their campaigns, especially right now when the retail industry is undergoing rapid change. How can retailers make improvements while measuring whethe…
Read More6 ways to optimise your online store quickly
Although brick and mortar stores have opened back up, retailers can’t afford to neglect their online operations. They must optimise their online stores quickly and effectively to reach customers and ensure they’re consistently increasing re…
Read More6 personalised marketing examples that inspire
Today’s social climate continues to redefine how companies and personal brands market to their audiences. Brand must deliver personal experiences that engage audiences on a deeper level. This is especially important for retailers.
Read More5 conversion rate optimisation tips
Now more than ever is it vital that businesses increase their conversion rate. After all, you don’t want people to just come to your website and leave — you want them to convert! And that means finding the right ways to optimise your conver…
Read MoreHow to build a customer referral programme
Nowadays, eCommerce is a double-edged sword. We can cut through barriers and get right to customers. Today’s consumers, however, are sharp. They shop around. They ask questions and see what others have to say about your products and service…
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