Digital Marketing Strategy
The Rise of Livestream Shopping: The Next Big Thing in eCommerce
If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining some serious momentum. It’s a fresh, engaging way for brands to showcase products in real-time, interact directly with customers, and—most importantly—drive in…
Read MoreViral Marketing Techniques in eCommerce: How to Go Viral
Viral marketing can feel like aluck-of-the-draw strategy, but it takes more than fate to make an impact. In today’s digital-first world, going viral is a game-changer for eCommerce brands looking to boost awareness, drive engagement, and incre…
Read MoreMicro Conversions in eCommerce: Small Wins That Lead to Big Sales
In eCommerce, every customer’s journey consists of small, incremental steps before they commit to a purchase. These micro-conversions—whether signing up for a newsletter, watching a product video, or adding an item to a wishlist—are critical i…
Read MoreOvercoming Common eCommerce Promotion Hurdles: A Practical Guide
Promotions are powerful tools for driving conversions, boosting sales, and encouraging customer loyalty in eCommerce. However, many brands struggle with multiple challenges that prevent their promotions from delivering the desired results; fro…
Read MoreBest Practices for Personalising Promotions
In today’s fast-moving digital world, putting up a “10% off” sign just doesn’t hit the spot like it used to. Customers expect a more personalised and tailored experience—something that feels like it was made just for them.
When your pro…
How to Measure Promotional Effectiveness at Scale | Uniqodo
Affiliate marketing’s appeal as a low cost business growth model makes it a must-have strategy for eCommerce businesses. In fact, 80% of advertisers considered their affiliate partnerships to be more important than ever.
Read MoreHow Your eCommerce Business Can Survive the Third Party Cookie Phase Out
Google’s aim to phase out third party cookies was first announced back in 2020. Since then there have been several delays. However, it now appears that the third party cookies phase out is firmly on track, and due to come into force by the end…
Read MoreThe 12 Best Gamification Campaigns and Why They Excelled
Online shoppers have an endless number of options at their fingertips. It takes just a single click to switch from one website to the next — and only 2.86% of eCommerce site visits convert to a purchase.1
Read MoreHow to Write a Business Case for Onsite Experience Software
Over 60% of website users say that if they don’t find what they’re looking for within five seconds, they’ll leave the site to look for alternatives.1 That’s why it’s essential for eCommerce businesses to ensure that their website has an intuit…
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