Digital Marketing Strategy

Affiliate marketing is constantly evolving, but its growth has always been consistent — with gross revenue from affiliate programs increasing YoY in most verticals, according to a report by Pepperjam.

The past year has sparked some significant changes in the way we live and shop. Because of social distancing and lockdown measures, eCommerce traffic has reached new heights — worldwide, retail websites generated 22 billion visits in June 2…

“Search” is changing. And eCommerce will change next. 

Retail marketing teams are constantly looking for new ways to improve the effectiveness of their campaigns, especially right now when the retail industry is undergoing rapid change. How can retailers make improvements while measuring whethe…

Although brick and mortar stores have opened back up, retailers can’t afford to neglect their online operations. They must optimise their online stores quickly and effectively to reach customers and ensure they’re consistently increasing re…

Today’s social climate continues to redefine how companies and personal brands market to their audiences. Brand must deliver personal experiences that engage audiences on a deeper level. This is especially important for retailers. 

Now more than ever is it vital that businesses increase their conversion rate. After all, you don’t want people to just come to your website and leave — you want them to convert! And that means finding the right ways to optimise your conver…