Digital Marketing Strategy
How to Measure Promotional Effectiveness at Scale | Uniqodo
Affiliate marketing’s appeal as a low cost business growth model makes it a must-have strategy for eCommerce businesses. In fact, 80% of advertisers considered their affiliate partnerships to be more important than ever.
Read MoreHow Your eCommerce Business Can Survive the Third Party Cookie Phase Out
Google’s aim to phase out third party cookies was first announced back in 2020. Since then there have been several delays. However, it now appears that the third party cookies phase out is firmly on track, and due to come into force by the end…
Read MoreThe 12 Best Gamification Campaigns and Why They Excelled
Online shoppers have an endless number of options at their fingertips. It takes just a single click to switch from one website to the next — and only 2.86% of eCommerce site visits convert to a purchase.1
Read MoreHow to Write a Business Case for Onsite Experience Software
Over 60% of website users say that if they don’t find what they’re looking for within five seconds, they’ll leave the site to look for alternatives.1 That’s why it’s essential for eCommerce businesses to ensure that their website has an intuit…
Read More5 Ways to Successfully Encourage Repeat Purchases
How to Leverage Paid Social and Search For Better Online Promotions | Uniqodo
The pandemic changed the world as we know it. Customer behaviour and buying patterns have been fundamentally altered owing to pandemic-based restrictions and related financial stress — and we can safely say that these new habits are here to st…
Read MoreThe Key to Improved eCommerce Conversions | Uniqodo
What Your eCommerce Cross Selling Strategy is Missing | Uniqodo
The eCommerce Manager’s Guide to Improving Onsite Conversion | Uniqodo
How to Retain Customers in eCommerce | Uniqodo
eCommerce businesses are operating in a more complicated time than ever. Though the COVID-19 pandemic accelerated the inevitable growth of online shopping over in-person sales, that peak has since slowed. Factors like the cost of living crisis…
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