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Digital Marketing Strategy

How Your eCommerce Business Can Survive the Third Party Cookie Phase Out

By Chris Giddins | February 13, 2024

Google’s aim to phase out third party cookies was first announced back in 2020. Since then there have been several delays. However, it now appears that the third party cookies phase out is firmly on track, and due to come into force by the end…

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The 12 Best Gamification Campaigns and Why They Excelled

By Chris Giddins | January 22, 2024

Online shoppers have an endless number of options at their fingertips. It takes just a single click to switch from one website to the next — and only 2.86% of eCommerce site visits convert to a purchase.1

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How to Write a Business Case for Onsite Experience Software

By Chris Giddins | November 10, 2023

Over 60% of website users say that if they don’t find what they’re looking for within five seconds, they’ll leave the site to look for alternatives.1 That’s why it’s essential for eCommerce businesses to ensure that their website has an intuit…

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5 Ways to Successfully Encourage Repeat Purchases

By Chris Giddins | July 25, 2023
Customer repeating purchase eCommerce graphic

 

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How to Leverage Paid Social and Search For Better Online Promotions | Uniqodo

By Chris Giddins | June 19, 2023
paid search and social tabs

The pandemic changed the world as we know it. Customer behaviour and buying patterns have been fundamentally altered owing to pandemic-based restrictions and related financial stress — and we can safely say that these new habits are here to st…

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The Key to Improved eCommerce Conversions | Uniqodo

By Chris Giddins | February 23, 2023

 

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What Your eCommerce Cross Selling Strategy is Missing | Uniqodo

By Chris Giddins | February 3, 2023
Upskilling strategy meeting

 

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The eCommerce Manager’s Guide to Improving Onsite Conversion | Uniqodo

By Chris Giddins | January 19, 2023
eCommerce consumer of promotions

 

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How to Retain Customers in eCommerce | Uniqodo

By Chris Giddins | May 19, 2022
Newspaper related to economic crash

eCommerce businesses are operating in a more complicated time than ever. Though the COVID-19 pandemic accelerated the inevitable growth of online shopping over in-person sales, that peak has since slowed. Factors like the cost of living crisis…

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How to Promote eCommerce Products to Maximise Conversions | Uniqodo

By Chris Giddins | May 6, 2022

The importance of maximising conversions for growth-minded eCommerce businesses cannot be overstated. They’re not only key indicators of how effective your strategies are in the present — they play a major role in taking your business’ growth …

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Recent Posts

  • Why Promotions Are Harder in Travel Than Retail
  • Reducing Hotel Booking Abandonment: Practical Strategies For Direct Revenue Growth
  • How to Increase Booking Conversions Using Travel Search Intent
  • How to Discount Inventory Without Eroding Margins
  • Why Legacy (and DIY) Booking Engines Struggle With Modern Promotions

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