retail promotion strategies
12 Days of Christmas (Promotions)
The festive season is a golden opportunity for retailers to create memorable shopping experiences. Christmas promotions drive sales and strengthen customer relationships by tapping into the joy and spirit of the holidays.
Here are 12 creative…
Boost Your Black Friday Sales: 6 Effective Promotion Strategies to Use
Black Friday is one of the year’s biggest sales, with retailers competing for customer attention through enticing promotions and big discounts.
For many businesses, it’s a crucial opportunity to drive extra revenue, acquire new customer…
eCommerce Trends in 2025: The Future of Online Shopping and Promotions
With only three months to go until 2025 (🤯), the eCommerce landscape continues to evolve, mainly driven by advancements in technology, shifts in consumer behaviour post-Covid, and evolving global market trends. For businesses to stay competiti…
Read More5 Customer Loyalty Programmes to Keep an Eye On in 2025
Acquiring new customers is far more expensive than keeping them. To make up for the loss of one customer, businesses have to acquire three new ones. With retail margins currently stretched to the limit, retaining customers has become more impo…
Read MoreHow to Move Past Outdated eCommerce Incentives
From discount percentages to BOGO (buy one get one free) offers, traditional eCommerce incentives can be effective in boosting revenue and getting rid of excess inventory.
These kinds of offers are, however, generally only a “quick fix”…
Beyond Welcome Emails: Best eCommerce Email Campaign Tips
Email marketing provides eCommerce companies with an effective way to boost engagement, sales, and revenue, so no wonder 38% of brands plan to increase their email marketing budgets this year.
Read MoreHow to Measure Promotional Effectiveness at Scale | Uniqodo
Affiliate marketing’s appeal as a low cost business growth model makes it a must-have strategy for eCommerce businesses. In fact, 80% of advertisers considered their affiliate partnerships to be more important than ever.
Read MoreHow Your eCommerce Business Can Survive the Third Party Cookie Phase Out
Google’s aim to phase out third party cookies was first announced back in 2020. Since then there have been several delays. However, it now appears that the third party cookies phase out is firmly on track, and due to come into force by the end…
Read MoreThe 12 Best Gamification Campaigns and Why They Excelled
Online shoppers have an endless number of options at their fingertips. It takes just a single click to switch from one website to the next — and only 2.86% of eCommerce site visits convert to a purchase.1
Read More8 eCommerce Promotions Best Practices For Your Next Campaign | Uniqodo
The eCommerce market is expected to grow significantly over the next five years.1 Currently, more than 79% of people shop online at least once a month — and by 2026 24% of retail purchases are expected to take place over the internet.2
Read More