retail promotion strategies

Promotions have always been a valuable mainstay in eCommerce marketing but research shows that it’s more important than ever. Over 50% of millennials say they look for a deal before deciding where to purchase.1 They may already know the spe…

Christmas 2020 is going to feel rather different to previous Christmases. With the high-street in and out of differing levels of lockdown, taking to the streets to tick off your Christmas wish list is looking less and less likely. No entici…

Marketing is the cornerstone of eCommerce success. You might have a brilliant product or offer a fantastic service, but if your brand isn’t getting in front of customers’ eyes, it’s difficult to gain any real traction. 

Affiliate marketing is one of the best ways for eCommerce brands and online retailers to generate traffic and leads, build brand recognition, and drive sales. Currently, affiliate marketing efforts account for an estimated 16% of all online…

A solid promotional strategy for an online retailer incorporates varied types of discounts. But it’s hard to know if your brand is doing promotional strategies right — after all, sometimes it can feel like there are only so many offers you …

Promotional marketing helps you stand out, retain customers, and maximise growth. The amount of choice that customers have online only adds to the essential value of effective promotional marketing strategies.