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retail promotion strategies

8 eCommerce Promotions Best Practices For Your Next Campaign | Uniqodo

By Chris Giddins | August 14, 2023

The eCommerce market is expected to grow significantly over the next five years.1 Currently, more than 79% of people shop online at least once a month — and by 2026 24% of retail purchases are expected to take place over the internet.2 

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5 Tips to Improve Your Promotion Performance

By Chris Giddins | June 29, 2023

Want to know how to improve your promotion performance and boost customer loyalty? Here are our 5 top tips.

 

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How to Leverage Paid Social and Search For Better Online Promotions | Uniqodo

By Chris Giddins | June 19, 2023
paid search and social tabs

The pandemic changed the world as we know it. Customer behaviour and buying patterns have been fundamentally altered owing to pandemic-based restrictions and related financial stress — and we can safely say that these new habits are here to st…

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Preventing Promo Code Abuse: An eCommerce Guide | Uniqodo

By Chris Giddins | June 15, 2023

Promo code abuse is detrimental to the success of a promotional campaign. It can reduce your marketing ROI, dampen customer experiences, and lose valuable sales. 

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AB Testing eCommerce Promotions Can Transform Your Strategy | Uniqodo

By Chris Giddins | December 16, 2022
H&M eCommerce shopping

 
 
AB testing eCommerce promotions is vital in ensuring a high ROI. Discover how to AB test successfully in this blog.

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How to Improve Online Customer Experience | Uniqodo

By Chris Giddins | November 29, 2022

 
 
The best brands are those that not only offer great products but also go above and beyond to deliver a great customer experience (CX). Everything from website responsiveness to personalised offers and timely support plays a rol…

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How to Streamline Your eCommerce Customer Journey

By Chris Giddins | October 21, 2022
Woman shopping online

The 2 years prior to 2022 saw substantial increases in online retail sales. eCommerce businesses in the US, Canada and Australia certainly felt the effects of explosive growth. 2021 also saw that growth in the UK, who’s now boasting a 28% shar…

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Are Your Online Sales Promotion Strategies Working?

By Chris Giddins | July 29, 2022
promotion strategy meeting

How can you tell if your online sales promotion strategies working? With Q4 approaching now is the perfect time to find out.

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5 Ways to Optimise Your eCommerce Customer Retention

By Chris Giddins | July 22, 2022
Customer retention eCommerce graphic

The benefits of prioritising eCommerce customer retention go beyond profits. Discover 5 ways to incentivise customers to return to buy again in our blog.

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What Your Online Promotion Strategy Needs for the Golden Quarter

By Chris Giddins | July 8, 2022
business preparing for Q4

The growth potential of eCommerce has been evident since the dawn of online retailing — and the pandemic lockdowns worked as fine fuel to supercharge it, taking the market to new heights in record time. However, even though online shopping is …

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