retail promotion strategies
5 promotion ideas ecommerce retailers should try in 2020
A solid promotional strategy for an online retailer incorporates varied types of discounts. But it’s hard to know if your brand is doing promotional strategies right — after all, sometimes it can feel like there are only so many offers you …
Read More4 advanced promotional marketing strategies
Promotional marketing helps you stand out, retain customers, and maximise growth. The amount of choice that customers have online only adds to the essential value of effective promotional marketing strategies.
Read More4 advanced promotional marketing strategies
Promotional marketing helps you stand out, retain customers, and maximise growth. The amount of choice that customers have online only adds to the essential value of effective promotional marketing strategies.
Read More3 examples of brands doing promotional strategies right
Every business tries to entice customers using standard discounts and sales — there’s no novelty left. Consumers have come to expect promotions, and often won’t settle for less. So how can stand out above the competition and entice customer…
Read MorePeak Trading 2020: creating standout during the Pandemic
Christmas Trading in 2020
I can’t decide whether this year is running fast or slow this year. On one hand it feels like we’re caught in a vortex of the same news, same routine and same four walls. On the other, we’re almost halfway through…
Build Your Own Promotional Infrastructure | Promo Engine Alternatives
A solid promotional marketing strategy requires promotional infrastructure that you can build upon and tailor to your needs. This requires an investment in the right tools, whether that means buying an off-the-shelf solution, investing in a…
Read MoreUsing eCommerce platforms for promotions: What they can and cannot do
Whether your business should utilise promotional marketing strategies is no longer up for debate. If you’re not giving your customers what they want — and 75% of them expect promotions — they’ll shop elsewhere.
Read MorePromo campaigns in CRM platforms: Does it work in 2020?
There’s no doubt you’ll be able to successfully run a promotional marketing campaign out of your CRM. After all, that’s where your customer information is stored. But the promotional capabilities provided by most CRMs are limited — delivere…
Read More4 ways online retailers can prevent revenue loss in 2020
Digital retail opportunities are on the rise. 39% of UK consumers have been encouraged to buy products online that they hadn’t before considered, and 42% of shoppers intend to permanently do more shopping online. eCommerce will have been a …
Read MoreHow to build a successful promotional marketing campaign
Promotional marketing has become a critical element of online sales. Customers are genuinely happier and more likely to buy if they receive a discount or a gift. When used wisely, promotional strategies can boost both sales and ROI.
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