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retail promotion strategies

4 ways online retailers can prevent revenue loss in 2022

By Julius Somoye | August 7, 2020
revenue loss

Digital retail opportunities are on the rise. 39% of UK consumers have been encouraged to buy products online that they hadn’t before considered, and 42% of shoppers intend to permanently do more shopping online. eCommerce will have been a …

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How to build a successful promotional marketing campaign

By Chris Giddins | July 17, 2020

Promotional marketing has become a critical element of online sales. Customers are genuinely happier and more likely to buy if they receive a discount or a gift. When used wisely, promotional strategies can boost both sales and ROI.

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How to improve ecommerce conversion rates in 2022

By Julius Somoye | July 14, 2020

Increasing conversion rates is a critical element of online sales — after all, getting shoppers to your store is one thing, getting them to purchase is another. The average conversion rate in the retail sector is around 3%, so you need to d…

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Recent Posts

  • Targeted Discounts in Paid Media: A Smarter Approach for eCommerce
  • The Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way
  • How Smart Exit-Intent Offers Can Recover Abandoned Carts and Grow Your Email List
  • Empowering Customer Service Teams While Keeping Discounts Under Control
  • The Fatal Flaw in Affiliate Tracking: Using Generic Codes

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