Uniqodo's Formula:
How to Reduce Cart Abandonment with Timely Incentives
Estimated Setup Time: 10-15 minutes!
Cart abandonment is one of the biggest challenges in eCommerce today. Shoppers often hesitate, lose focus, or second-guess their purchase—leading to lost sales. Without the right intervention, those carts remain abandoned, and revenue slips away
A timely, personalised incentive targets customers at the moment of hesitation, creating urgency and pushing them to complete their purchase. By engaging shoppers at the right time, you can reduce drop-offs, build trust, and boost revenue.
The average cart abandonment rate across all industries is a whopping 70%¹, and the average conversion rate in eCommerce is only 3.09%, but layovers can have conversion rates increased to between 10% to 60% if properly implemented.²
Follow this Formula to see how easy it is to start combatting Cart Abandonment with Uniqodo 👇
Step 1: Set Up a Time-Sensitive Promotion
Our objective is to create urgency with a limited-time incentive. Follow these steps to set up a time-sensitive promotion in Uniqodo's Promotion Experience Platform.
Main Settings
Define key promotion details–such as name and duration–to align with your campaign goals.
Distribution Settings
Select 'Onsite Experience' to present the offer at the perfect moment in your customers' journey.
Reward Settings
Offer an irresistable incentive–like 20% off–to encourage immediate purchases.
Code Settings
Build urgency with limited-time codes that expire within 20 minutes, motivating customer to act now.
Code, Validation, and Redemption Settings
Finalise and optimise the experience for a seamless path from offer to checkout.
Step 2: Create Your Overlay Experience
Our goal in Step 2 is to capture customer hesitation and turn it into an opportunity for conversion.
By delivering the right message at the right moment, you can win back potential buyers and reduce abandonment.
Templates
Start with the 'unique code' template–proven to drive immediate action by displaying your unique code for the timebound reward.
Design
Use our template editor to fully customise the overlay. Change the image background, update the description, and make other adjustment to match your brand's style.
Don't forget to highlight the urgency of using the reward to prompt customers to act quickly.
Rules
While we offer a variety of rules for triggering the overlay, we recommend using Exit Intent combined with mobile inactivity for 3 minutes. This targets customers who are most likely to leave.
Additionally, set the behaviour rule to ‘Closed but not converted – don’t show again’ to avoid showing the overlay to visitors who’ve already seen it.
By following these steps, you've set up a powerful, time-sensitive promotion that targets hesitant shoppers and reduces cart abandonment
With tailored rewards, behavioural triggers, and overlay experiences, you’ve created the right conditions for conversion.
Engaging customers at the right moment with an irresistible deal and clear urgency messaging ensures a seamless experience that drives immediate action and increases revenue.
You’re now ready to turn hesitation into conversions and abandoned carts into completed purchases. Get started with your promotion and watch the results roll in!