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Product Discounts
Drive Demand for Specific Products and Ranges
Boost sales on targeted inventory with granular product discounts. Use our rule-based engine to apply percentage, fixed-sum, or set-price rewards to specific products without impacting your wider margins.
Trusted by leading enterprise retailers and ecommerce brands
Site-wide sales are too blunt for targeted inventory goals.
When you need to move a specific line of seasonal stock or promote a new category launch, a site-wide discount is wasteful. Most platforms struggle to apply discounts to a limited selection of products within a mixed basket, leading to over-discounting on high-demand items you'd rather sell at full price.
How It Works
Targeted Rewards for Strategic Stock Movement
1
Define your target products
Use the Rule Builder to define your target. Use attributes like Category, Name, or ID to identify exactly which products are eligible for the discount.
2
Select reward type
Select your reward type: choose between a percentage off, a fixed monetary amount, or a "Set Price" for those specific products.
3
Define quantity limits
Define the quantity limits. Specify exactly how many items the customer can discount.
4
Layer on Qualification Rules
Layer on your Qualification Rules to determine who gets the deal, ensuring your product-specific offers are only triggered for the right audience.
Before
Inaccurate, All-or-Nothing Discounting
You want to discount "Summer Dresses" by 15%. Your current system applies the discount to the whole basket because it can't distinguish between a dress and the high-margin handbag also in the cart.
AFTER
Product-Level Precision and Margin Control
The engine identifies the dress in the basket and applies the 15% discount to that item only. The handbag remains at full price, protecting your overall transaction margin while still rewarding the customer.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
Category-Specific Clearance
Category-Specific Clearance
Quickly clear seasonal inventory by applying a "Set Price" (e.g. All T-shirts for £15) to a specific category. This moves units fast while keeping the rest of your store at standard pricing.
New Range "Introductory" Offers
Target a 10% discount specifically at a new brand launch. By isolating the discount to just those products, you can track the success of the launch without diluting the margin of your best-sellers.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
High-precision settings that allow you to define exactly which products qualify for a reward and how that reward is calculated in a multi-item basket.
Attribute-Based Product Selection
Use the Rule Builder to search and select items by Product ID, Category, Name, or Price to build your eligible discount list.
Quantity-Limited Rewards
Set the maximum number of products that the discount can apply to, preventing bulk-buying that could exhaust your stock.
Maximum Value Caps
Apply a hard limit on the total discount value per product to ensure your margin remains protected on your most expensive items.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
Got questions?
Everything you need to know before booking a demo
How does this differ from a Product Bundle?
While a bundle requires a combination of specific items to trigger a reward, a Product Discount applies the reward to any eligible product that appears in the basket, regardless of the other contents.
Still have questions?
Contact us