Product /  
Promotion Engine

Complex promotions that don't leak margin.

Move beyond simple discount codes. Build sophisticated, multi-layered promotion rules that respond to real-time customer and cart data - giving marketing teams full campaign control without ongoing IT dependency.

Trusted by leading enterprise retailers and ecommerce brands

The brain behind your most ambitious incentive strategies.

The Promotion Engine is a centralised logic layer that allows you to move away from one-size-fits-all discounts. Uniqodo acts as a dedicated intelligence layer, allowing you to trigger promotions based on granular data, from specific product combinations to customer behaviour. You get the flexibility to run the campaigns you actually want, with the certainty that the rules will be enforced at checkout.

How It Works

Complete control from concept to checkout.

Step 1: Define your triggers.

Use our intuitive builder to define exactly who gets what. Mix and match rules based on product data, order value, or specific customer attributes to ensure every promotion is earned.

Step 2: Configure the reward.

Move beyond basic discounts. Use the engine to trigger product bundles, shipping incentives, free items, loyalty points, or tiered rewards - all configurable within the Uniqodo dashboard.

Step 3: Deploy across any channel.

Launch the logic instantly across your site, partners, email, or offline media. Our API ensures the rules are applied consistently, regardless of where the customer receives the offer.

Step 4: Real-time Validation.

When a promotion is triggered at checkout, the engine validates the request against your live rules in milliseconds. If the criteria aren’t met, the promotion doesn't fire, protecting your margin automatically.

Step 5: Iterate in Seconds.

Need to exclude a high-margin product or adjust a threshold mid-campaign? Update your logic in the dashboard and it’s live across all channels immediately. No new dev work required.

The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop. This is proof that with a little ingenuity and determination, you can create amazing digital experiences for customers in a time of real need for our customers.

Avatar

Duncan Rutherford

Head of eCommerce, BT Shop

Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period.

Avatar

Nick White

Nick White , Samsung Electronics UK

Our Key Capabilities

Precision Targeting. Define who gets it and why.

Stop blasting generic offers to everyone. Target promotions to specific segments like ‘At-risk customers’ or ‘High-value loyals’ using data-driven rules. This ensures the right offer reaches the right person to drive a specific commercial result, like reducing churn or increasing acquisition.

1

Flexible Rewards. Design incentives that hit business goals.

Move beyond basic discounts. Configure high-impact rewards- including product bundles, tiered discounts, free gifts, or mystery rewards- that motivate customers to increase their basket value or complete a purchase while you keep total control over the margin.

2

Operational Agility

Break the dependency on IT. Once Uniqodo is integrated, your marketing team is self-sufficient. Launch, test, and refine complex promotions in minutes rather than weeks, allowing you to react to market trends in real-time.

3
GET STARTED

Stop settling for basic, rigid discounts.

If your current tools limit your creativity or leak margin through simple logic, it's time for a more sophisticated engine. Build your first complex campaign today.

Explore Further

Latest from our blog

Blog post image

5 Tips to Improve Your Promotion Performance

Learn more
Blog post image

Infographic: 3 opportunities and pitfalls of retail discounting

Learn more
Blog post image

6 Promotional Ideas for Airlines

Learn more
Got questions?

Everything you need to know before booking a demo

How does this differ from the promotion tools in Adobe Commerce or Magento?

Most platforms have "flat" logic, they struggle with complex nesting (e.g., "Discount A applies only if Product B is in the cart, but not if Category C is also present"). Uniqodo handles this complexity easily and validates it outside of your core platform to prevent errors.

Do we need developers to get started?

Yes. There is an initial integration phase to connect Uniqodo to your ecommerce checkout and data sources. However, once that is in place, marketing teams can manage all subsequent campaigns and logic changes entirely within the Uniqodo UI.

Why use this instead of building our own logic in-house?

Building and maintaining complex logic is a heavy dev burden. Uniqodo gives marketing teams the agility to launch in minutes, not weeks, while ensuring enterprise-grade security.

Still have questions?

Book a demo