INDUSTRIES / High-performance retail promotions

Move inventory without sacrificing your margins

Retailers are stuck between high cart abandonment and the race to the bottom of site-wide sales. Uniqodo gives you the control to deliver personalised, high-converting incentives that protect your brand and your bottom line.

Trusted by leading enterprise retailers and ecommerce brands

Stagnant Average Order Value (AOV)

Shoppers often spend only the minimum required to trigger a basic discount, or just below a free shipping threshold. Without a strategy to nudge them, you miss the opportunity to increase revenue per session.

Margin Erosion from Code Leakage

Generic codes inevitably leak to coupon sites. This leads to shoppers who were already prepared to pay full price using a code at checkout, directly impacting your net revenue on sales that would have happened anyway.

£4 Billiion+ in Revenue Generated Annually

Broken Omnichannel Journeys

When a customer clicks an ad on social media but arrives to a generic onsite experience, the disconnect leads to high drop-off rates and lost trust.

The Blanket Discount Trap

When a customer clicks an ad on social media but arrives to a generic onsite experience, the disconnect leads to high drop-off rates and lost trust.

The Uniqodo Framework

The Promotion Experience Platform

1 Billion+ Unique Codes Generated

Promotion Security

Eliminate unauthorised redemptions and discount stacking. Use our unique, single-use code engine to ensure every incentive is tracked and restricted to your target audience.

Advanced Incentives

Move beyond simple price-offs. Use granular rules to trigger rewards based on basket contents, SKU-level data, or customer loyalty status, ensuring your promotions work as hard as possible for your margins.

Customer Engagement

Create a unified journey from the first click to the final checkout. Use real-time onsite messaging to convert high-intent traffic with personalised, time-sensitive offers.

£3+ Billion in Revenue Generated

Promotion Distribution

Automate your partner and affiliate programmes. Move away from manual CSV uploads to API-led distribution, allowing you to launch and adjust campaigns across all channels in real-time.

Why it works for retailers

Architectural Agility

Offload technical debt from your engineering teams. Our engine allows marketing to launch and iterate on sophisticated, nested logic, like "Discount A applies only if Product B is present" entirely within the UI.

Mathematically Certain Security

Replace shareable codes with high-entropy, single-use strings. Ensuring your promotional budget reaches only the intended audience under specific, validated conditions.

Unified Conversion Loops

Turn browsers into buyers and buyers into advocates. By connecting onsite triggers, you create a responsive experience that responds to real-time intent.

"We chose Uniqodo because no other supplier could do what we needed. When I talked to Uniqodo about our challenges with multi-use codes, it was clear they recognised our challenges from other retailers they'd worked with and understood the Affiliate Window model"

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Sachin Thanki

EE

"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."

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Nick White

Samsung Electronics UK

GET STARTED

Close the capability gap in your retail strategy.

If your current tech limits your creativity or leaks margin through rigid logic, it's time for a more sophisticated engine. Build your first complex retail campaign today.

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Our Latest Insights

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The Key to Promotions That Maximise Your eCommerce Profit Margins

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Got questions?

Everything you need to know before booking a demo

How does this differ from the promotion tools in our current e-commerce platform?

Native tools often have "flat" logic that struggles with complex rules. Uniqodo acts as a dedicated intelligence layer that handles the complexity your platform wasn't built for.

Can we use Uniqodo to manage our affiliate and influencer channels?

 Yes. You can distribute secure codes via our API or "Click to Reveal" buttons, ensuring 1-to-1 attribution and preventing codes from ending up on generic voucher sites.

Will these onsite elements impact our site performance or SEO?

No. Our scripts are lightweight and load asynchronously, meaning they won't interfere with your Core Web Vitals or site performance during peak trading.

Do we need to be a developer to launch a new campaign?

Once integrated, marketing teams are entirely self-sufficient. You can define triggers, configure rewards, and go live within the Uniqodo dashboard without raising IT tickets.

Can we run promotions on specific products, categories or baskets?

Yes. Uniqodo allows you to apply promotions based on precise basket conditions, including specific products, categories, order values, or combinations of items. This enables use cases like product bundling, upsell incentives, and margin-protected discounting.

Can we control promotions based on stock levels or margin?

Yes. Promotions can be configured with rules to control when and where they apply, helping you avoid over-discounting high-demand or low-margin products and align incentives with inventory strategy.

How do we avoid discounting customers who would have paid full price?

Uniqodo targets promotions based on behaviour, audience, or channel, ensuring incentives are only shown where they are needed. This reduces unnecessary discounting and protects margin.

Can Uniqodo support both online and in-store promotions?

Yes. Unique codes and APIs can be used across digital and physical channels, enabling consistent promotional logic across ecommerce and in-store experiences.

Can Uniqodo handle peak retail events like Black Friday?

Yes. The platform is designed to operate at high scale, supporting large volumes of code generation, validation, and redemption without impacting performance during peak trading periods.

Can we personalise offers for different customer segments?

Yes. Promotions can be targeted based on customer attributes, behaviour, or acquisition channel, enabling personalised incentives at scale without manual effort.

Still have questions?

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