Travel booking abandonment hits 80%, while promo code leakage is rising. Uniqodo gives travel brands the precision to control discounts across every date, rate and customer segment.
High-intent travellers search and leave without booking. Generic discounts fail to convert them, while static "site-wide" codes are too blunt an instrument to recover these lost high-value sales during the consideration phase.
With a 38% YoY increase in promo code abuse, travel margins are under threat. Codes intended for specific partners or closed groups end up on voucher sites, leading to accidental discounting of high-demand bookings.
Most booking engines struggle with granular timing. Travel brands often find themselves discounting peak-season dates where they already have organic demand, or failing to trigger incentives when inventory is actually at risk of staying empty.
Define incentives based on seasonality and local events. Set rules so promotions only apply to the specific dates and rates that need a volume boost, protecting your high-margin peak periods.
Stop code harvesting at the source. Whether distributing through affiliates, CRM or partners, every code is unique and validated against your specific travel criteria at the point of booking.
Identify high-intent search behaviour and intervene instantly. Present unique, time-sensitive codes via inline banners or overlays to incentivise completion before the user leaves the site to check a competitor.
"I’d highly recommend Uniqodo to advertisers who want to lock down their exclusive offers and protect them with secure voucher codes. It’s important to develop attractive deals for our affiliates, however, for certain campaigns, we want to develop a much richer offer which can be tracked and controlled via single-use codes; Uniqodo provides a perfect solution for us."
Cai Mullins
Affiliate Sales Manager, BT
Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period.
Nick White
Nick White , Samsung Electronics UK
Move away from generic "SUMMER20" codes to single-use identifiers that connect your booking engine to marketing channels without the risk of viral leakage.
Enforce validation rules across external partner sites, so third-party distribution doesn't mean a loss of control over your inventory or brand.
Set specific dates where promotions never apply, ensuring 100% margin protection during major events or peak holiday seasons.
Trigger personalised offers based on real-time search data,such as specific destinations, stay durations or guest counts, to reduce the industry's high abandonment rate.
If legacy systems are limiting your travel promotion strategy, it’s time for technology built for the complexity of dates, rates and margins.
Yes. Unlike generic engines, Uniqodo allows you to set "Travel Date" criteria, ensuring discounts only trigger for the specific inventory you want to move.
Uniqodo sits between your booking engine and marketing channels, allowing you to run complex promotional logic without needing heavy IT or developer support.
By using unique, single-use codes instead of generic words. Once a code is used or its specific criteria aren't met, it expires, making it useless for voucher site scrapers.
Yes. Promotions can be configured at a granular level, including destination, property, route or region, allowing you to target underperforming inventory without impacting high-demand locations.
Yes. Offers can be triggered based on real-time user behaviour, such as destination searches, dates or booking intent, helping convert high-value traffic before they leave.
Yes. You can define rules based on demand signals, ensuring promotions are only applied when inventory needs support, not when demand is already strong.