Why Uniqodo exists

Uniqodo is an Intelligent Promotion Experience Platform designed to help digital marketers influence behaviour and drive long-term customer value. We believe that effective promotions are about more than just discounts; they are strategic levers for acquisition, conversion, and retention.

VALUE

The Value We Provide

We provide a unified platform that eliminates the complexity of juggling multiple marketing systems. By consolidating solutions, our customers achieve:

Better ROI and Stronger Margins: Eliminate code leakage and enforce strict promotion rules to protect your profits.
Enhanced Performance: Execute advanced incentives and personalised engagements that native commerce platforms often can’t handle.
Significant Cost Reduction: Our clients see up to 60% reduction in MarTech costs when using two or more of our solutions.
Seamless Customer Journeys: We optimise every touchpoint, from the moment a promotion is discovered to the point of redemption.

Our Story

Founded in 2014, Uniqodo was originally built to solve a critical industry problem: coupon codes being leaked and shared across the affiliate space, which eroded brand profits and disrupted marketing activities. Since those early days, we have evolved far beyond simple code security. We have developed market-leading solutions to solve promotion challenges across the entire customer lifecycle.

500+
Better ROI and Stronger Margins
200%
Year on year growth
$50m
Funded
10k
Downloads
Trusted by leading enterprise retailers and ecommerce brands

What’s important to Uniqodo

The Journey Matters

We believe the true value of a promotion is the journey a customer takes to discover and engage with it, not just the reward itself.

Control & Integrity

We empower brands with the tools to power performance and control throughout the promotional lifecycle.

Reducing Complexity

We strive to lower marketing spend and technical debt by replacing fragmented "point solutions" with a single, powerful platform.

Our leadership team

Chris Roye
CEO

As CEO, Chris leads our mission to redefine how brands interact with customers through promotions. He focuses on scaling our operations and ensuring Uniqodo continues to deliver market-leading value to our global client base.

Julius Somoye
Co-Founder & CTO

Julius is the technical strategist behind the Promotion Experience Platform. With over 15 years of hands-on software engineering experience, he is responsible for building our robust, scalable infrastructure and delivering a market-leading product.

Chris Giddins
Co-Founder

Chris co-founded Uniqodo in 2014 to bring control and strategy back to digital promotions. With deep roots in e-commerce development and growth strategy, he oversees the company's vision and financial performance.

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