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Shipping Discounts
Eliminate the Final Barrier to Conversion
Use intelligent shipping rewards to drive higher basket values and reward loyalty. Automatically adjust delivery costs based on spend thresholds, customer segments, or specific locations to ensure a seamless path to purchase.
Trusted by leading enterprise retailers and ecommerce brands
High delivery costs are the leading cause of cart abandonment.
Even with the perfect product and price, unexpected shipping fees at the final step can derail a sale. Most platforms offer a generic "Free Shipping" toggle, but lack the sophistication to use shipping as a strategic lever to increase AOV or reward your most valuable customers.
How It Works
Strategic Delivery Rewards Powered by Logic
1
Define your reward type
Define your reward type, choose from a percentage off, a fixed-sum reduction, or a "Set Price" (e.g. "Express Delivery for £2").
2
Set triggers with the Rule Builder
Use the Rule Builder to set your triggers. Link the discount to specific attributes e.g. shipping methods, delivery cities, minimum spend milestones.
3
Layer on customer attributes
Layer on customer attributes to ensure the most attractive shipping offers are reserved for your loyal members or specific acquisition channels.
4
Real-time validation and application
The engine validates the basket and shipping selection in real-time, applying the discount the moment the customer meets your criteria.
Before
Unexpected Costs and Abandoned Checkouts
A customer reaches the final step, only to find a £5.99 shipping fee. It pushes their total over their mental budget, leading to hesitation and a lost sale at the very last moment.
AFTER
Dynamic Incentives that Secure the Sale
You use the shipping cost as an incentive. By offering "Free Delivery over £50," you nudge the customer to add one more item, increasing your AOV while removing the friction of the shipping fee.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
Tiered Shipping Rewards
Tiered Shipping Rewards
Encourage faster conversion by offering Standard Shipping at a set price of £0 when spend hits £50, and Express Delivery at a set price of £0 when spend hits £100.
Loyalty-Locked Delivery Offers
Reward your VIPs with permanent "Set Price" shipping. By validating the customer's ID, the engine ensures only your most loyal shoppers bypass delivery fees, increasing their lifetime value.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
Transform shipping from a cost centre into a conversion tool with granular controls that define exactly who qualifies for delivery rewards.
Flexible Shipping Reward Types
Choose between percentage discounts, fixed-amount off, or "Set Price" logic to make shipping costs more attractive to the shopper.
Shipping Method Validation
Target specific methods, such as "Click & Collect" or "Next Day Express," to steer customers toward your most efficient fulfillment routes.
Geographically Targeted Rules
Use "Shipping City" or "Country" attributes to offer delivery incentives in specific regions without affecting your global shipping margins.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
Got questions?
Everything you need to know before booking a demo
Can I offer free shipping on specific products only?
Yes. By combining a Shipping Discount with our Product Qualification Rules, you can create a promotion where delivery is free only when a specific "Hero" product is present in the basket.
Does this work for international shipping?
Absolutely. You can use the "Shipping Country" attribute to ensure that a free delivery offer is restricted to domestic orders while offering a separate percentage-off reward for international customers.
Still have questions?
Contact us