FEATURES /
Free Item Promotions
Drive Full-Price Sales with Free Gift Rewards
Motivate shoppers to complete their purchase by offering automated free gifts. Set precise rules to trigger rewards based on basket value or specific product combinations without the need for manual code entry.
Trusted by leading enterprise retailers and ecommerce brands
Expanding your promotional versatility beyond price-drops.
While discounting is a vital tool for many campaigns, relying on it exclusively can limit your options. Free items offer a high-value alternative that allows you to incentivise a "buy now" decision and clear targeted stock without always having to lower the core product price.
How It Works
Automated Reward Selection and Application
1
Define qualification rules
Define your qualification rules, such as a minimum spend milestone or the presence of a specific "Hero" product in the basket.
2
Choose reward type
Choose your reward type. You can set a specific product to be added automatically.
3
Engine evaluates and applies gift
The promotion engine evaluates the session in real-time. Once the criteria are met, the gift is pushed to the basket as a line item with a £0.00 value.
4
Gift removed if qualifying items deleted
Logic checks ensure the gift is removed instantly if the qualifying items are deleted from the basket, protecting you from promotion abuse.
Before
Limited Promotional Levers
Your current system only allows for percentage or fixed-amount discounts. You lack the flexibility to offer non-monetary rewards, forcing you to cut prices even when a value-add gift would be more effective.
AFTER
Multi-Dimensional Rewarding
You choose the most effective incentive for every campaign. By adding free items to your strategy, you can protect margins on hero products while still providing a compelling reason for customers to convert.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
"Sample & Seed" New Product Launches
"Sample & Seed" New Product Launches
Include a free travel-size version of a new product when customers buy from your core range. This rewards current spend while introducing shoppers to new lines for future full-price purchases.
High-Value Spend Incentives
Offer an exclusive gift (e.g. a branded accessory) for orders over £100. This encourages shoppers to "top up" their basket to hit the threshold, effectively increasing your AOV.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
Effortlessly manage gift inventory and eligibility. Our platform ensures your rewards are only issued when your specific commercial criteria are met.
Gift Assignment & Choice
Select a specific product to be gifted automatically.
Define Qualification Rules
Set the triggers for the gift, whether it's a minimum spend, a specific product combination, or a verified customer attribute.
Distribution Control
Decide if your gift promotion is available to all eligible shoppers automatically or restricted to those using a unique, secure code.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
Got questions?
Everything you need to know before booking a demo
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