Products / Loyalty & Retention Infrastructure

Cultivate loyalty, don't just count points.

Loyalty is a behaviour, not just a balance. Use Uniqodo to recognise and reward your customers in real-time with automated VIP offers, surprise-and-delight rewards, and a dedicated points infrastructure.

Trusted by leading enterprise retailers and ecommerce brands

Beyond the points balance: A logic-led approach to retention.

True loyalty happens when a customer feels recognised. Uniqodo gives you the infrastructure to reward customers for their ongoing relationship with your brand. Whether you want to run a traditional points-based program or trigger one-off VIP rewards for your most frequent shoppers, our engine ensures that loyalty is woven into every part of the purchase journey.

How It Works

Reward every stage of the customer lifecycle.

Step 1: Define your loyalty logic.

Choose how you want to reward. You can establish a permanent points-to-currency program for long-term engagement, or use the engine to identify specific customer segments - like 'High-Value' or 'At-Risk' - who deserve a targeted incentive.

Step 2: Trigger the reward.

Loyalty isn't passive. Use our API integrations to award points or exclusive unique codes when a customer completes an action, hits a spending milestone, or celebrates a birthday.

Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period.

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Nick White

Nick White , Samsung Electronics UK

"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."

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Sian Worthington

N Brown Group

Key Capabilities

Surprise & Delight Logic. Reward behaviour in the moment.

Don't wait for a customer to cash in points. Use the engine to trigger unexpected rewards, like free shipping or a mystery gift - based on their shopping history or recent engagement. These earned moments build a stronger emotional connection than a standard discount.

1

No-Frills Points Infrastructure. Solid foundations for your program.

For brands that want a classic points-earning scheme, we provide the robust back-end to manage balances, enrollment, and expiry. It’s enterprise-grade logic without the bloated cost of a standalone loyalty platform.

2

VIP & Gated Access. Make exclusivity feel exclusive.

Use unique codes and onsite triggers to create Members Only areas of your site. Ensure that your best offers are only accessible to your most loyal customers, protecting your margin while making your VIPs feel valued.

3
GET STARTED

Start rewarding the customers who matter most.

If your current loyalty strategy feels static or disconnected from the shopping experience, it’s time for a more intelligent approach. Build a program that actually drives repeat behaviour today.

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Got questions?

Everything you need to know before booking a demo

Do we have to use a points system to drive loyalty with Uniqodo?

Not at all. Many of our clients drive loyalty by using our Promotion Engine to send unique, one-off "VIP" rewards to specific customer segments. Loyalty is about the right reward at the right time; points are just one way to track that.

Can we reward customers for things other than buying?

Yes. You can award points or rewards for any event you can track, newsletter sign-ups, referrals, or even completing a profile. This keeps customers engaged with your brand between purchase cycles.

Still have questions?

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