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Product Bundling
Increase AOV with Intelligent Product Bundling
Create compelling "Buy X, Get Y" or "Fixed Price" bundles that trigger automatically. Drive higher basket values by rewarding customers for purchasing complementary products or hitting quantity targets.
Trusted by leading enterprise retailers and ecommerce brands
Low units per transaction and stagnant inventory.
When customers only buy single items, shipping costs eat into margins. Rigid e-commerce platforms often struggle to calculate dynamic discounts across multiple SKUs in real-time, making it difficult to offer the "Complete the Look" or "Starter Kit" deals shoppers expect.
How It Works
Dynamic Rules for Curated Collections
1
Select products or categories
Select the products or categories you want to group together within the campaign manager to form your bundle.
2
Define reward logic
Define the reward logic: this could be a fixed price for the set, a percentage off the total, or a "cheapest item free" rule.
3
Engine monitors basket
Our engine monitors the basket. As soon as the required combination of items is added, the bundle discount is calculated and applied.
4
Automatic reversion if items removed
If an item is removed and the criteria are no longer met, the engine automatically reverts the remaining items to their individual full prices to protect your margin.
Before
Fragmented Single-Item Baskets
Customers buy items individually, unaware of related products. You miss the opportunity to upsell, and your warehouse fulfils multiple small orders instead of one high-value shipment.
AFTER
Higher Margins via Curated Bundles
Shoppers are incentivised to add complementary items to unlock a deal. You move more stock, increase your AOV, and improve the efficiency of your logistics and fulfilment.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
Curated "Complementary Collection" Bundles
Curated "Complementary Collection" Bundles
Encourage shoppers to purchase a full set of related items, such as a matching range or set up bundle, for a fixed price. This increases units per transaction and simplifies the decision-making process for the user.
New Product Launch "Essentials"
Maximise the launch of a hero product by bundling it with essential accessories for a fixed price. This ensures customers have everything they need to get started while you secure a higher initial order value.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
Build and deploy multi-item promotions in minutes. Our flexible workflow lets you define exactly how your bundles are triggered, rewarded, and distributed.
Delivery Method & Trigger
Decide if your bundle is unlocked via a secure unique code for specific channels or applied automatically at the basket for verified users.
Define Product Combinations
Build your bundle by selecting qualifying products or categories. Set the specific quantities or SKU pairings required to trigger the offer.
Flexible Reward Application
Assign the reward: choose from a fixed bundle price, a free item, or targeted discounts on specific products or the entire order.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
Got questions?
Everything you need to know before booking a demo
Can I limit a bundle offer to specific customer segments?
Yes. Like all Uniqodo features, you can wrap bundling logic in validation rules. For example, you could make a "Professional Kit" bundle available only to verified trade accounts or logged-in loyalty members.
How does the engine handle items with different tax rates in a bundle?
The engine applies the discount proportionally across all items in the bundle. This ensures that when the data reaches your ERP or tax system, the correct VAT/Sales Tax is calculated for each individual component.
Still have questions?
Contact us