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Tiered Discounts
Grow Basket Size with Tiered Rewards
Motivate customers to increase their spend by offering escalating rewards. Automatically unlock higher discount values as basket thresholds are met, turning single-item purchases into high-value orders.
Trusted by leading enterprise retailers and ecommerce brands
Flat discounts fail to stretch the customer's spend.
Standard discounts often subsidise the purchase a customer was already going to make. If a shopper only needs to spend £20 to get 10% off, they have no incentive to reach £50. Without tiered logic, you miss the opportunity to "nudge" users toward a higher AOV.
How It Works
Automated Escalation Based on Basket Value
1
Define milestones
Define your milestones in the platform, such as spend thresholds (£50, £100) or quantity targets (Buy 3, Buy 5).
2
Assign rewards to each tier
Assign a specific reward to each tier.
3
Engine validates and applies tier
As the customer shops, the engine validates the session. The first matching tier in your hierarchy is selected, and the reward is applied to the basket.
4
Pair with onsite messaging
Pair this with onsite messaging to show shoppers how to "level up".
Before
Static Discounts Limit Revenue Potential
You offer a flat 15% off. Customers buy exactly what they planned and leave. Your promotion costs you margin without actually increasing the total value of the average transaction.
AFTER
Targeted Incentives Drive Volume
Shoppers see that adding one more item unlocks a significantly better deal. They "self-upsell" to reach the next tier, increasing your revenue while they enjoy a greater saving.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
Seasonal "Spend & Save" Events
Seasonal "Spend & Save" Events
During peak periods, use tiers (e.g. Spend £100 Save £10, Spend £200 Save £30) to encourage multi-item purchases across your entire range, rewarding your highest-spending customers best.
Stock-Clearing Volume Tiers
For specific categories, offer rewards based on quantity: "Buy 2 get 10% off, buy 3+ get 20% off." This moves units faster and introduces customers to more of your product range.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
Manage your margins with precision. Our tiered logic allows you to set clear entry points and rewards that protect your bottom line as order values grow.
Milestone & Tier Definition
Set your triggers based on total basket value or the number of qualifying items added to the order.
Dynamic Reward Scaling
Choose how rewards grow, escalate the discount your own way.
Advanced Qualification Logic
Ensure low demand or high-margin SKUs contribute to tier thresholds, keeping your promotion focused on profitable growth.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
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