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Order Discounts
Secure Order Discounts That Protect Your Margins
Deploy percentage or fixed-value discounts with enterprise-grade control. Combine flexible reward types with strict validation rules to drive sales without over-discounting or eroding your brand value.
Trusted by leading enterprise retailers and ecommerce brands
Uncapped discounts and "Sale on Sale" stacking kill profitability.
Standard order discounts are often too blunt. Without the ability to set maximum caps or exclude existing sale items, a simple "20% Off" can result in unintentional losses on high-value baskets or already-discounted stock, leading to poor campaign ROI.
How It Works
Flexible Rewards with Built-in Safeguards
1
Choose your discount type
Choose your discount type: a percentage off the total (e.g. 15%) or a fixed monetary value (e.g. £10 off).
2
Set protection limits
Set your protection limits. Define a maximum discount value to ensure high-basket orders remain profitable, regardless of the percentage offered.
3
Apply exclusions
Apply your exclusions. Use the engine to automatically prevent the discount from applying to "Sale" items or specific low-margin categories.
4
Pair with Qualification Rules
Pair with our Qualification Rules to ensure the discount is only available to the specific audience and basket state you intend.
Before
Blunt, Unprotected Discounting
You run a 20% site-wide sale. A customer buys a £1,000 item already on sale, and your system takes another £200 off. You've lost money on the transaction due to a lack of granular control.
AFTER
Precise, Profitable Order Incentives
You offer 20% off, but capped at £50 and excluding sale items. The customer is still incentivised to buy, but your margins are locked and your brand premium is protected.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
Capped "High-Ticket" Incentives
Capped "High-Ticket" Incentives
Use a percentage discount to attract shoppers, but apply a "Maximum Discount Value" to protect margins on your most expensive products while still offering a compelling saving.
Brand-Exclusive Promotions
Run a "Basket Discount" that automatically excludes specific luxury brands or "New In" collections, ensuring your promotional activity stays focused on the inventory you want to move.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
Balance customer incentive with commercial reality using granular controls that define exactly how your order discounts are calculated and applied.
Percentage vs Fixed-Value
Switch between percentage-based rewards or fixed-sum discounts to match the psychological trigger of your specific campaign.
Maximum Discount Caps
Set a hard limit on the total discount amount allowed per order to prevent margin-loss on exceptionally high-value baskets.
Sale Item Exclusions
Use the engine's product level intelligence to ensure "Sale" items are ignored when calculating the order-level discount.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
Got questions?
Everything you need to know before booking a demo
Can I offer a discount that only applies to full-price items in the basket?
Yes. The engine can "look into" the basket and calculate the discount based only on the items that meet your criteria, while ignoring sale items or specific restricted categories.
What happens if a customer has multiple codes?
You can set "Prioritisation Rules" to decide if the order discount can be stacked with other offers or if it is a standalone reward.
Still have questions?
Contact us