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Sign-up & Lead Capture
Grow Your Database with Smart Sign-up Rewards
Move beyond intrusive pop-ups. Use behavior-triggered sign-up forms to capture high-quality leads. Offer personalised rewards in exchange for data to turn anonymous visitors into loyal, reachable customers.
Trusted by leading enterprise retailers and ecommerce brands
Irrelevant pop-ups frustrate users and hurt your brand.
Standard sign-up overlays often appear the moment a user lands, before they've even seen your products. This "blind" acquisition leads to high bounce rates and low-quality leads. To build a valuable CRM, you need to capture data at the moment of peak interest, not the moment of arrival.
How It Works
Targeted Acquisition Through Strategic Timing
1
Select a sign-up template
Select a Sign-up template from our library. Choose whether to lead with a specific reward, like a discount, free gift, or shipping offer, or a simple "Join the Club" message.
2
Define interaction triggers
Define your Interaction Triggers. Set the form to appear only after a user has spent time browsing, or visited a specific high-intent category.
3
Engine handles data capture
The engine handles the data capture securely. If a reward is attached, a unique code is issued and displayed instantly upon successful sign-up.
4
Nurture the lead
Nurture the lead. The captured data flows into your CRM, while the onsite experience provides the customer with the immediate "Thank You" reward they need to complete their first purchase.
Before
Intrusive and Ineffective Lead Capture
An overlay blocks the screen the second a user arrives. 80% of users close it immediately without reading. You lose the lead, annoy the customer, and miss the chance to incentivise their first transaction.
AFTER
Contextual, Reward-Driven Engagement
A user browses your "New In" range for two minutes. A subtle, branded overlay offers them a "First Order Reward" in exchange for their email. The user is now engaged, incentivised, and part of your long-term marketing funnel.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
Category-Specific Lead Magnets
Category-Specific Lead Magnets
If a user is browsing "Home Office," offer a sign-up reward specifically for that category. This higher relevance leads to better conversion rates and more accurate customer profiling for your CRM.
Building a VIP Early-Access List
Use a sign-up experience to build excitement for a new launch. Offer "Early Access" or a "Launch Day Gift" to those who register, creating a high-intent audience ready to buy on day one.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
Sophisticated targeting and flexible reward logic ensure your lead capture strategy is both effective and brand-appropriate.
Behavioural Triggers
Ensure your sign-up forms only appear once a shopper has shown genuine interest.
Multi-Reward Flexibility
Attach any Uniqodo reward type to your sign-up, from percentage discounts to free items, to find the perfect welcome incentive.
Unique Code Auto-Issuance
Automatically generate and display a single-use code the moment a user signs up, providing instant gratification and tracking.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
Got questions?
Everything you need to know before booking a demo
Do I have to offer a discount for people to sign up?
No. While rewards can significantly boost sign-up rates, you can use our templates for purely informational capture, such as newsletter registrations, or entry into a competition.
Still have questions?
Contact us