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Custom Error Messages
Reduce Abandonment with Custom Error Messages
Replace generic "Invalid Code" errors with helpful, rule-specific feedback. Guide customers toward a successful purchase by explaining exactly how to meet qualification rules in real-time.
Trusted by leading enterprise retailers and ecommerce brands
Generic errors are dead-ends for your customers.
When a shopper sees a vague "Invalid Code" message, they assume the promotion is broken. This friction leads to immediate cart abandonment. Without specific guidance, the customer has no way of knowing if they simply need to spend £5 more or swap an item to qualify.
How It Works
Marketer-Led Basket Recovery
1
Define bespoke error messages
While setting up a promotion, the marketing team defines bespoke error messages for every specific qualification rule (e.g. spend, Product ID, or customer type).
2
Tailor copy by region and language
Copy can be tailored for every region, with the ability to specify these messages in multiple languages to support a global customer base.
3
Engine identifies missed rule
When a customer attempts to redeem a code that doesn't validate, the engine identifies exactly which rule was missed.
4
API returns specific message
The API returns your specific, pre-defined message. This allows the customer to rectify the issue immediately, such as adding a qualifying product, and successfully claim their reward.
Before
Confused Customers and Abandoned Carts
A shopper uses a 20% code on the wrong brand. They see "Error: Code Invalid." Frustrated, they assume the code is fake and leave the site to search for a "working" one.
AFTER
Guided Conversions and Increased Trust
The shopper sees: "This offer is only valid on our Premium Range. Add a Premium item to your basket to save 20%!" The customer understands the rule and continues their purchase.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
Multi-Language Global Campaigns
Multi-Language Global Campaigns
Marketing teams running global sales can ensure French shoppers receive feedback in French and German shoppers in German, ensuring clarity and brand consistency across every territory.
Turning Failed Redemptions into Upsells
If a code fails due to a minimum spend rule, use the error message to state the exact threshold. This turns a technical failure into an incentive for the customer to increase their basket value.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
Take total control of the post-entry experience. Map every potential qualification failure to a customer-friendly response that protects the sale.
Rule-Level Message Mapping
Assign specific feedback to every qualification rule, ensuring the message matches the exact reason for the validation failure.
Global Localisation Control
Manage and deploy error copy in multiple languages, ensuring your international customers always receive clear instructions.
Real-Time API Response
Our engine returns the custom string instantly within the validation response, allowing your UI to update without any latency.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
Got questions?
Everything you need to know before booking a demo
Can I set different messages for different partners?
Yes. Since messages are tied to the promotion and its qualification rules, you can tailor the feedback for specific campaigns. For example, a "Student Beans" code could have different help text than a "VIP Loyalty" code.
What happens if I don't set a custom message?
The system will return a standard default message. However, for maximum conversion, we always recommend providing specific feedback that helps the customer understand how to qualify.
Still have questions?
Contact us