Uniqido PromotionGlossary

When customers have no particular reason to return, they often don't. A loyalty programme gives brands a structured way to reward repeat purchases, referrals, and other behaviours that drive long-term value, without relying on blanket discounts that anyone can access. This definition explains how loyalty programmes work, why they matter for e-commerce teams, and what separates a well-run programme from one that quietly erodes margin.

Referral programmes break down when the technology behind them can't keep up with the rules, channels, and customer journeys a brand actually needs. A Referral API gives development and commercial teams direct access to the logic that creates referral codes, validates qualifying actions, and triggers rewards. This definition explains how a Referral API works, where it fits in a promotion stack, and what to look for when choosing one.

Coupon codes look simple from a shopper's perspective, but for marketing, affiliate, and commercial teams they carry a lot of weight. A single code can define who qualifies, which partner gets credit, how many times the offer can be used, and what it actually costs the business. This definition explains how coupon codes work, why the difference between generic and unique codes matters, and what good promotion logic looks like in practice.

When people talk about selling online, they often mean a website with a checkout. Digital commerce covers much more than that, including how customers find products, what offers they see, which channels they buy through, and how brands measure whether any of it made money. This definition explains what digital commerce actually includes, how it differs from e-commerce, and why the distinction matters for teams managing promotions, partnerships, and customer journeys at scale.

Most e-commerce teams know how to create a discount, but far fewer have control over what happens to that discount once it leaves their hands. Promotion Experience covers the full journey around an offer, from the rules that define who can use it to the data that shows whether it actually worked. If your promotions are leaking to the wrong audiences or your attribution data is unreliable, this is the concept that explains why.