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Conversion Optimisation

The Key to Promotions That Maximise Your eCommerce Profit Margins

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Kate Forknell

Head of Product

Find out how you can maximise your eCommerce profit margins with these 4 strategies.

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12 Days of Christmas (Promotions)
April 17, 2026

12 Days of Christmas (Promotions)

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Chris Giddins

Co-Founder

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Build or Buy? Off-the-Shelf Promotion Engine Versus In-House Solution
April 17, 2026

Build or Buy? Off-the-Shelf Promotion Engine Versus In-House Solution

Author avatar

Kate Forknell

Head of Product

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5 Customer Loyalty Programmes to Keep an Eye On in 2025
April 17, 2026

5 Customer Loyalty Programmes to Keep an Eye On in 2025

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Jenna Tyler

Director of Customer Operations

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Overcoming Common eCommerce Promotion Hurdles: A Practical Guide
April 17, 2026

Overcoming Common eCommerce Promotion Hurdles: A Practical Guide

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Chris Goud

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Micro Conversions in eCommerce: Small Wins That Lead to Big Sales
April 17, 2026

Micro Conversions in eCommerce: Small Wins That Lead to Big Sales

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Julius Somoye

Founder & CTO

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How Retailers Can Use Promo Codes to Target Shopping Cart Abandonment
April 17, 2026

How Retailers Can Use Promo Codes to Target Shopping Cart Abandonment

Author avatar

Chris Giddins

Co-Founder

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How to use promo codes to stop basket abandonment
April 17, 2026

How to use promo codes to stop basket abandonment

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Chris Roye

CEO

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Viral Marketing Techniques in eCommerce: How to Go Viral
April 17, 2026

Viral Marketing Techniques in eCommerce: How to Go Viral

Author avatar

Kate Forknell

Head of Product

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The 6 types of promotions: BOGO vs half off vs conditional
June 11, 2026

The 6 types of promotions: BOGO vs half off vs conditional

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Chris Goud

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15 statistics every affiliate marketer should know in 2023
April 26, 2026

15 statistics every affiliate marketer should know in 2023

Author avatar

Kate Forknell

Head of Product

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eCommerce Security and Promotion Management: Why ISO 27001 Matters
April 17, 2026

eCommerce Security and Promotion Management: Why ISO 27001 Matters

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Chris Roye

CEO

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The Rise of Livestream Shopping: The Next Big Thing in eCommerce
April 17, 2026

The Rise of Livestream Shopping: The Next Big Thing in eCommerce

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Jenna Tyler

Director of Customer Operations

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Coupons vs vouchers vs promo codes: a guide for eCommerce managers
Promotion Strategy
June 18, 2026

Coupons vs vouchers vs promo codes: a guide for eCommerce managers

Author avatar

Jenna Tyler

Director of Customer Operations

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Unique Single-Use Codes Are the Future of Affiliate Tracking
April 17, 2026

Unique Single-Use Codes Are the Future of Affiliate Tracking

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Julius Somoye

Founder & CTO

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Voucher vs Coupon: Which Do Shoppers Really Prefer?
April 17, 2026

Voucher vs Coupon: Which Do Shoppers Really Prefer?

Author avatar

Chris Roye

CEO

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5 Tips That Will Set Your Coupon Marketing Strategy Apart
April 17, 2026

5 Tips That Will Set Your Coupon Marketing Strategy Apart

Author avatar

Chris Roye

CEO

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The Best 5 Promotion Engines of 2026
April 17, 2026

The Best 5 Promotion Engines of 2026

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Chris Goud

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Run a Mystery Discount Campaign That Balances Excitement with Control
April 17, 2026

Run a Mystery Discount Campaign That Balances Excitement with Control

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Chris Goud

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The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise
April 17, 2026

The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise

Author avatar

Julius Somoye

Founder & CTO

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Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters
April 17, 2026

Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters

Author avatar

Julius Somoye

Founder & CTO

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The Platform

Every capability your team needs, already built in

Unique Coupon Codes
Automatic Promotions
Qualification Rules
Product Bundles
Product Discounts
Shipping Discounts
Free Items
Mystery Discount
Loyalty Programmes
Referral Programmes
Overlays, Banners & Inlines
Email / HTML Snippets
Error Messaging
Partner Integration
View all features

Single-Use Voucher Codes for Exclusive Offers

Read the case study

Led to 2,500 new sales