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Conversion Optimisation

The Key to Promotions That Maximise Your eCommerce Profit Margins

Author avatar

Kate Forknell

Head of Product

Find out how you can maximise your eCommerce profit margins with these 4 strategies.

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How to use promo codes to stop basket abandonment
August 11, 2026

How to use promo codes to stop basket abandonment

Author avatar

Chris Roye

CEO

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Viral Marketing Techniques in eCommerce: How to Go Viral
August 11, 2026

Viral Marketing Techniques in eCommerce: How to Go Viral

Author avatar

Kate Forknell

Head of Product

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The 6 types of promotions: BOGO vs half off vs conditional
Promotion Strategy
September 30, 2026

The 6 types of promotions: BOGO vs half off vs conditional

Author avatar

Chris Goud

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15 statistics every affiliate marketer should know in 2026
Partner & Affiliate Marketing
July 10, 2026

15 statistics every affiliate marketer should know in 2026

Author avatar

Kate Forknell

Head of Product

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eCommerce Security and Promotion Management: Why ISO 27001 Matters
April 17, 2026

eCommerce Security and Promotion Management: Why ISO 27001 Matters

Author avatar

Chris Roye

CEO

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The Rise of Livestream Shopping: The Next Big Thing in eCommerce
August 11, 2026

The Rise of Livestream Shopping: The Next Big Thing in eCommerce

Author avatar

Jenna Tyler

Director of Customer Operations

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Coupons vs vouchers vs promo codes: a guide for eCommerce managers
Promotion Strategy
September 30, 2026

Coupons vs vouchers vs promo codes: a guide for eCommerce managers

Author avatar

Jenna Tyler

Director of Customer Operations

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Unique Single-Use Codes Are the Future of Affiliate Tracking
April 17, 2026

Unique Single-Use Codes Are the Future of Affiliate Tracking

Author avatar

Julius Somoye

Founder & CTO

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Voucher vs Coupon: Which Do Shoppers Really Prefer?
September 30, 2026

Voucher vs Coupon: Which Do Shoppers Really Prefer?

Author avatar

Chris Roye

CEO

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Coupon Marketing Strategy: How to Stop Margin Leakage
Promotion Strategy
October 14, 2026

Coupon Marketing Strategy: How to Stop Margin Leakage

Author avatar

Chris Roye

CEO

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The Best 5 Promotion Engines of 2026
April 17, 2026

The Best 5 Promotion Engines of 2026

Author avatar

Chris Goud

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Run a Mystery Discount Campaign That Balances Excitement with Control
April 17, 2026

Run a Mystery Discount Campaign That Balances Excitement with Control

Author avatar

Chris Goud

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The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise
April 17, 2026

The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise

Author avatar

Julius Somoye

Founder & CTO

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Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters
Promotion Security & Fraud Prevention
July 10, 2026

Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters

Author avatar

Julius Somoye

Founder & CTO

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The Fatal Flaw in Affiliate Tracking: Using Generic Codes
April 17, 2026

The Fatal Flaw in Affiliate Tracking: Using Generic Codes

Author avatar

Julius Somoye

Founder & CTO

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Empowering Customer Service Teams While Keeping Discounts Under Control
April 17, 2026

Empowering Customer Service Teams While Keeping Discounts Under Control

Author avatar

Kate Forknell

Head of Product

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How Smart Exit-Intent Offers Can Recover Abandoned Carts and Grow Your Email List
April 17, 2026

How Smart Exit-Intent Offers Can Recover Abandoned Carts and Grow Your Email List

Author avatar

Chris Roye

CEO

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The Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way
April 17, 2026

The Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way

Author avatar

Julius Somoye

Founder & CTO

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This is some text inside of a div block.
Targeted Discounts in Paid Media: A Smarter Approach for eCommerce
April 17, 2026

Targeted Discounts in Paid Media: A Smarter Approach for eCommerce

Author avatar

Chris Roye

CEO

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This is some text inside of a div block.
The Dust Has Settled: Did Your Platform Say "No" When Your Strategy Said "Yes"?
April 17, 2026

The Dust Has Settled: Did Your Platform Say "No" When Your Strategy Said "Yes"?

Author avatar

Jenna Tyler

Director of Customer Operations

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The Platform

Every capability your team needs, already built in

Unique Coupon Codes
Automatic Promotions
Qualification Rules
Product Bundles
Product Discounts
Shipping Discounts
Free Items
Mystery Discount
Loyalty Programmes
Referral Programmes
Overlays, Banners & Inlines
Email / HTML Snippets
Error Messaging
Partner Integration
View all features

Single-Use Voucher Codes for Exclusive Offers

Read the case study

Led to 2,500 new sales