From Leaks to Locks: How This Retail Giant Fixed Their Code Vulnerability

Desperate to stop the leakage!

Fashion retailer, N Brown Group, owns a range of clothing brands including Simply Be, Jacamo, and JD Williams – each catering to different niche audiences.

To attract more customers, the group wanted to create exclusive offers to share with online shoppers looking for discounts. However, their codes were leaked into the marketplace, making it impossible to give partners exclusive discounts, without losing money from widespread unsanctioned use of the voucher codes.

They want to connect affiliate sales to their respective code attributions

N Brown brand codes were leaking into the marketplace, making it impossible to give partners exclusive discounts, without losing money from widespread over-use of the voucher codes.

Sian Worthington, N Brown’s Affiliate Strategy Manager found that the group brands were using a lot of discount codes which were being leaked from catalogues, call centre activity and emails. When individual brands wanted to create a market-leading offer for affiliate partners to promote, they could not make it exclusive, so had to keep the discount value low to avoid so many leaked codes.

The challenge was doubled because it was very difficult to track online campaigns through the website all the way to purchase on their legacy back-end systems. Although Sian knew how many sales came from each affiliate and how many sales were attributed to codes, she had no way of connecting the two!

How can we get accurate attribution tracking to test and measure tactical discounts?

With Uniqodo set up on their website, N Brown rolled out unique codes for exclusive affiliate offers in tactical campaigns running a week at a time.

Affiliates had a variety of ways to get information about their online offers, serving a unique, secure code to each potential customer.

Working with Uniqodo to control leakage made it easier for the team to win senior management buy-in for exclusive customer promotions. As affiliate codes are very secure, Sian has more freedom to offer much higher discounts as a tactical activity for limited campaign periods.

In summary, with Uniqodo, N Brown Group can:

• Build exclusive promotions for each unique child brand.
• Enable affiliates and partners to distribute exclusive offers.
• Gather more valuable tactical campaign data.
• Stop code leakage and reduce over-discounting.
• Increase the perceived value of a discount offer by controlling the volume of codes in the market.
• Understand who their customers are and how they like to use voucher codes.
• Create personalised offers from the Simply Be loyalty program.

Uniqodo: Flexible, easy to implement, solutions galore.

"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it’s easier to agree promotions internally, even if we’re giving away a larger margin to a selected group. The beauty of Uniqodo - it was very easy to implement on our website and they made it easy to create new campaigns and add new tools. I can go to Uniqodo with problems we’re facing and they will come up with solutions for us.”

Sian Worthington, Affiliate Strategy Manager, N Brown Group

SECURE LOYALTY PROGRAM LAUNCHED TO 10,000 USERS

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