Learn how we got 200K new customers for Samsung

40%

unique click to open rate

56%

email open rate

Samsung’s Objectives

Capitalise on early demand and search traffic in the run up to Black Friday/Cyber Monday
Allowing only an intended segment of customers (new leads) and hand raisers from our engaged CRM base as a loyalty thank you, access to the early bird offers page
Creating exclusive access to deals for wait-list customers
Presenting offers in an engaging way – and then retargeting customers - to encourage increased baskets/AOV to help sell aged and overstocked SKUs
Ensuring unique codes can only be redeemed a maximum of 5 times per customer

Uniqodo’s Approach

Samsung's Early Bird teaser campaign, facilitated by Uniqodo, ran from November 2nd to 17th, with a focus on lead generation and registrations for Samsung.com.
Uniqodo created a custom landing page featuring four incentive tiers (10%, 15%, 20%, and 25% off) for eligible products.
Early access subscribers received a unique code via email when the page launched on November 9th.
Access to the Early Bird sale was restricted to customers with a unique code, ensuring controlled distribution.
Customers could select one product from each tier and make up to 5 purchases.
Uniqodo's algorithm automatically applied the correct discount to each product.
Bespoke messaging overlays on Samsung.com, powered by Uniqodo, guided early bird customers back to the Early Bird sale from their shopping baskets.
The promotion experience was designed to auto-populate the unique code at checkout for convenience and increased conversion.

“Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period”

Nick White - Online Director, Samsung Electronics UK

200k New Customers

56% email open rate

40% unique click to open rate

4.49% engagement rate

4.8% conversion rate

£804k revenue

26% average discount

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What Our Customers Say

Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.

"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."

Nick White

Samsung Electronics UK

"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."

Sachin Thanki

Performance Marketing Manager, EE

"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."

Duncan Rutherford

Head of eCommerce, BT Shop

"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."

Theo Kidd

CRM, Jacamo

"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."

Sian Worthington

Affiliate Strategy Manager, N Brown Group

"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."