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Qualification Rules
Build Complex Promotion Rules Without Code
Empower your marketing team to define exactly who qualifies for a reward. Use our intuitive Rule Builder to create sophisticated eligibility criteria across products, customers, and orders, no engineering required.
Trusted by leading enterprise retailers and ecommerce brands
Rigid promotion engines limit your marketing agility.
Most platforms only allow for basic "all-or-nothing" discounts. If you want to run a campaign restricted to first-time buyers in a specific city who are purchasing a specific SKU, you usually need a developer. This delay kills campaign momentum and forces generic, margin-heavy offers.
How It Works
From Simple Attributes to Complex Logic
1
Select your entity
Select your entity, choose from Product, Customer, Shipping, Order, or Payment data.
2
Choose your attribute
Choose your attribute. This could be a standard field like "Product Category" or a custom field unique to your business, such as "Loyalty Tier" or "Warehouse Location."
3
Set operator and combine rules
Set your operator (e.g. "is equal to," "is not," "contains") and define the value. Combine multiple rules using "AND/OR" functions to build the exact logic you need.
4
Engine evaluates in real-time
Once the rule is saved, the engine evaluates every session in real-time. If the customer meets your criteria, the reward — whether a bundle, discount, or gift — is applied instantly.
Before
Dependency on Engineering Sprints
Your marketing team has a great idea for a targeted VIP weekend sale, but the logic is too complex for your standard ecommerce platform. You have to wait weeks for a developer to hard-code the rules.
AFTER
Marketing Autonomy and Speed-to-Market
Marketers build and launch complex promotions in minutes via the Rule Builder. You react to market trends in real-time, targeting the right customers with 100% accuracy and zero code.
What Our Customers Say
Trusted by enterprise ecommerce and CRM teams across UK, US, and Europe.
"Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period."
Nick White
Samsung Electronics UK
"By re-launching our EE Perk platform, we can offer our business clients an exclusive discount to enhance their employee benefits scheme to attract, retain and reward their staff."
Sachin Thanki
Performance Marketing Manager, EE
"The Uniqodo team were nothing short of brilliant, responding with considered solutions in just 24 hours and working over Black Friday weekend to complete a full API integration with BT Shop."
Duncan Rutherford
Head of eCommerce, BT Shop
"We've been using Uniqodo for a while now on our targeted campaigns, making changes to test what works best on emails for our top customers. We appreciate the Uniqodo facility because it stops our codes from leaking onto other websites and it offers something different from basic discounts."
Theo Kidd
CRM, Jacamo
"Having Uniqodo has given us flexibility to create and test our customer offers. The system protects the discounts we want to give, so it's easier to agree promotions internally, even if we're giving away a larger margin to a selected group."
Sian Worthington
Affiliate Strategy Manager, N Brown Group
"Uniqodo is a tight team, yet are always available for you. It's an issue for lots of businesses, to protect revenue from discounting. This is a great way to achieve this and they do all the work for you – setting up the codes and the content on your website."
Sabrina Head
CRM and Loyalty Manager, EMEA, Avis Budget Group
The Uniqodo Framework
Margin-Protected "Sale on Sale" Logic
Margin-Protected "Sale on Sale" Logic
Run a "VIP Extra 10%" event that automatically excludes items already discounted by more than 40%. This ensures you drive volume without accidentally stacking discounts to a loss-making level.
Strategic New Customer Acquisition
Build a rule that triggers a high-value reward only when the Customer Status is "New" AND the basket contains full-price items. This prevents your aggressive acquisition offers from being "wasted" on existing customers.
Learn how we got 200K new customers for Samsung
Read the case study
40% unique click to open rate
200k new customers
£804k revenue generated
Configuration and Control
A sophisticated interface designed for marketers, backed by a high-performance engine capable of handling the most complex enterprise requirements.
Entity & Attribute Mapping
Access a deep library of standard and custom attributes across products, orders, customers, and shipping methods to build your rules.
Visual Rule Builder
Use an intuitive logical builder to combine multiple parameters without writing a single line of code.
Advanced UQL Support
For the 1% of scenarios that require extreme complexity, our Uniqodo Query Language (UQL) allows for bespoke rule creation.
GET STARTED
Create a more intelligent checkout experience.
Move beyond simple code boxes. Use Automatic Promotions to build a flexible, multi-layered strategy that rewards customers and protects your bottom line.
Got questions?
Everything you need to know before booking a demo
Can we use our own custom data fields (like 'Member Level') in these rules?
Yes. Any attribute you can send us via our API can be used as a qualification rule. This allows you to build promotions based on the data that matters most to your specific business model.
Do we need an engineer to change a rule once it's live?
No. The marketing team can log into the Uniqodo dashboard, update the qualification rules, and save. The changes take effect instantly across all active distributions.
Still have questions?
Contact us