15 statistics every affiliate marketer should know in 2023

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Kate Forknell

Head of Product

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Affiliate marketing is a business buzzword with gusto at the moment and has seen big-time content creators like Jason Stone making money online with some semblance of earning security that simply isn’t possible with ads and other such focuses.

Centred around creator-company deals that involve the advertising of a product or service, either using discount codes or product links, affiliate commissions can be sizable if you pursue them in the right ways. And, we’ve got 15 affiliate marketing statistics that make sure you can do just that in 2020.

 

1. 81% of brands have adopted affiliate efforts

As we enter 2020, an impressive 81% of brands have already implemented efforts to start building an affiliate network, and a further 84% of publishers have also delved into the area.

 

The affiliate lift-off

Without having to lift a finger to promote their own products or services, online marketers are seeing significant success from affiliate efforts.

Author avatar

Kate Forknell

Head of Product

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